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Tony Shap Presents: Right Marketing System
Professional insight into creating the perfect marketing system

Attract
Traffic

Attracting
Traffic

Capture
Leads

Nurture
Leads

Getting the
attention of
people in your
market and
showing them
what you have
to offer

Offer
something of
value in
exchange for
basic contact
details (Lead)

Nurturing
Leads
Conversation
with the lead
that educates
them on the
problem, the
solution, the
benefits,
builds trust,
handles
objections

Improve Website

Create An “Opt
In” Form To
Capture Leads

Create An
Educational
Autoresponder

Capturing
Leads

Convert
Leads

Close,
Deliver &
Satisfy

Referrals

Converting
Leads To
Opportunities

Closing
SALES
Referrals

Offer
something of
value that
makes leads
take the next
step

Create A Call To
Action In The
Autoresponder

series

Improve Internal
Systems &
Integrate CRM

Create Referral
System
Tony Shap

http://tonyshap.com/consulting/

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Tony Shap Presents: Marketing Funnel 101

  • 1. Tony Shap Presents: Right Marketing System Professional insight into creating the perfect marketing system Attract Traffic Attracting Traffic Capture Leads Nurture Leads Getting the attention of people in your market and showing them what you have to offer Offer something of value in exchange for basic contact details (Lead) Nurturing Leads Conversation with the lead that educates them on the problem, the solution, the benefits, builds trust, handles objections Improve Website Create An “Opt In” Form To Capture Leads Create An Educational Autoresponder Capturing Leads Convert Leads Close, Deliver & Satisfy Referrals Converting Leads To Opportunities Closing SALES Referrals Offer something of value that makes leads take the next step Create A Call To Action In The Autoresponder series Improve Internal Systems & Integrate CRM Create Referral System