A presentation on the successes and challenges of managing a faculty and student blog at an independent boarding school, including why blogging is important to your school brand and for getting found on the web.

1. &
How To Successfully Manage A Student & Faculty Blog

2. Your fearless presenters.

3. Your fearless presenters.

4. Your fearless presenters.

5. Your fearless presenters.

6. Your fearless presenters.

7. What to expect.
• Why blog?
• The Glog
• Managing a student and faculty blog
• Successes, challenges good and the difficult
• How do I find the time to blog?
• What’s my process? Why do I write what I write about?
• Advice from grizzled Glogging veterans

8. Why blog?
Authenticity
“...a blog, unlike a diary, is instantly public. It transforms this most personal
and retrospective of forms into a painfully public and immediate one. It
combines the confessional genre with the log form and exposes the author
in a manner no author has ever been exposed before.”
- Andrew Sullivan, Why I Blog: The Atlantic, November 2008
http://tinyurl.com/4q3389

9. Why blog?
Credibility
“Use restraint with any promotional content.”
Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html

10. Why blog?
Credibility
“Use restraint with any promotional content.”
Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html

11. Why blog?
Authenticity + Credibility =
Your readers will feel more connected with their school.

12. Reconnected

13. Why blog?
Search...

14. Why blog?
Search...

15. Why blog?
...because your blog is always working for you.
Content visits last 30 days

16. Why blog?
...because your blog is always working for you.
Content visits last 30 days
Published November 2007
Published October 2010

17. By the numbers
• Launched in 2007
• 65,714 visits to date
• Over 1,000 visits in last 14 days
Audience
• Current families
• Gould faculty & students
• Alumni
• Prospective families

18. Perspective
• faculty & students = multiple perspectives
Consistency
• more contributors = more content, more likely to be current
Fun
• design, multimedia, voice = readership and sharing
Content
• freedom to write = the real deal

19. Managing a student and faculty blog
- The best bloggers are those who want to blog.
- Donʼt choose bloggers based on interests alone.
- Give your bloggers tools.
- Let your bloggers find their voices.
- Let them write their stories.

20. Successes
- Creating great content on the web multiple times a week.
- Have a blog that is embraced by community.
- Glog was the catalyst for more social media.
- Glog sends traffic to Gould website.
- Creating a culture of content creation and sharing on the web.
- 10-12 prospective Gloggers for 2011-2012.

21. Challenges & Improvements
- A post every weekday of every week during the school year is a challenge.
- More media.
- Check in with bloggers more often.
- Push Glog via channels more.
- Optimize posts for search.
- 10-12 prospective Gloggers for 2011-2012.

22. • photo rich
• up to the minute
• day in the life
• quirky

23. • Reflective
• honest
• exploratory
• photo rich

24. How do I find the time to blog?
What’s my process? Why do I write what I write about?
Other questions and advice from grizzled Glogging veterans.