Smart Map solution for franchise - Telekom Malaysia
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Smart Map solution for franchise - Telekom Malaysia
- 1. For Effective & Informed Decision Making
- 2. Business Needs Business Business Business Planning Operation Performance Answering questions Demarcation Assess your business regarding your & Delivery area, performance against business planning Marketing campaign, your location Asset recording
- 3. What is SmartMap? Import User Data into SmartMap SmartMap Informed • web based application Business Decision • geo spatial analysis tools SmartMap contents
- 4. SmartMapTM Contents Expenditure Demographic Satellite imagery Property value & Property lot Base Map Yellow Pages Point of Interests
- 5. What is Smartmap? Cloud computing application- Software as a Service (SaaS) Share data across your organization
- 6. SAMPLE CASE STUDY: #1: Business Expansion: Where is the best location to set up my new branch?
- 7. How many people in this area? What is their income level? What is their spending pattern like? How many business customers in this area? Where are my competitors?
- 8. Search location of interest
- 9. Market potential analysis (ring analysis)
- 10. Verify number of households and its concentration
- 11. Business information; Identify Competitors
- 12. View what is really on the ground
- 13. SAMPLE CASE STUDY: #2: Business Performance: What is my market share?
- 14. What is my market share? Why is this outlet not performing well compared to my other outlets? Any correlation of outlet’s performance with the outlet’s location?
- 15. Visualize Your Branches Revenue RM2.80M Why SS20 outlet revenue is higher compared to Mutiara Damansara? RM3.60M
- 16. What is the population within 1km radius?
- 17. Mutiara Damansara ~ Number of population & its concentration No of households: 5,128 Revenue: RM2,800,000
- 18. SS20 ~ Number of population & its concentration No of households: 4,150 Revenue: RM3,600,000
- 19. Comparisons Analysis Items Mutiara SS20’s Outlet Comparison Damansara’s Outlet No of 5,128 4,150 24% Household (Mutiara Damansara higher) Yearly 2,800,000 3,600,000 22% Revenue (Mutiara (RM) Damansara lesser) Why is this happening?
- 20. Check My Competitions Mutiara Damansara has more competitors within the same radius. Do similar analysis to other outlets and see whether there is a pattern between best and worst performed branches
- 21. SAMPLE CASE STUDY: #3: Business Operation: Did I cover effectively all my potential market?
- 22. Do I serve all my potential customer? Which area should I focus on marketing?
- 24. Populate existing customers on the map
- 25. Comparison between current vs potential customer Potential customers: 172 Existing customers: 21 Potential customers: 364 Existing customers: 31 Potential customers: 355 Existing customers: 18 Potential customers: 405 Existing customers: 5
- 26. Where are the potential customers? No. of potential customers: 364 No. of existing customers: 31
- 27. SAMPLE CASE STUDY: #4: Business Operation: Did I cover effectively all my potential market?
- 28. Is this area within the delivery area? Which branch does the service area belongs to?
- 29. Draw service or delivery area
- 30. Identify the road/street in an service/delivery area
- 31. Visit us at www.smartmap.tm.com.my Phone: 1300-88-iMAP (4627) Email: helpmap@tm.com.my Thank you!