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Making a Transformation: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Running a 24/7 news site with a 9 to 5 staff
So what are these “Internets”?
Can you hear me now? ,[object Object]
How We Did It: A case study “ You watch old media on the couch. This new media is horse material. You travel and you tell people and it’s like Paul Revere.” —  Will.I.Am , musician
Taking the paper out ,[object Object],[object Object],[object Object]
24-hour news cycle
How we do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So … what changed?
Back in the day ,[object Object],[object Object],[object Object],[object Object]
Back in the day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOU Can Do It What you’ll need to make it happen
1) A game plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) Understand the medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
3) A content management system Static pages Dynamic pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) A content management system Textual data Content management system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) A content management system Textual data Content management system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4) Learn how to embed content ,[object Object],[object Object]
5)  Anything   is  possible …  we’ll  prove   it

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Making a Transformation

  • 1. Making a Transformation: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Running a 24/7 news site with a 9 to 5 staff
  • 2. So what are these “Internets”?
  • 3.
  • 4. How We Did It: A case study “ You watch old media on the couch. This new media is horse material. You travel and you tell people and it’s like Paul Revere.” — Will.I.Am , musician
  • 5.
  • 7.
  • 8. So … what changed?
  • 9.
  • 10.
  • 11.
  • 12. YOU Can Do It What you’ll need to make it happen
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 5) Anything is possible … we’ll prove it