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Integrating Social Media Into Your Marketing Campaign

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My presentation from Social Media Boot Camp New Hampshire about how to think strategically about social media and include it in your current marketing campaign.

TecnologiaNegócios
1 de 21
Integrating Your Social Media Campaign and Marketing Plan Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_
Why is Integrating Your Strategy Important? ,[object Object],[object Object],[object Object],[object Object]
Strategy is like building a house You don’t start to build a house by grabbing the tools and hammering/sawing
You’ve Got the Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crafting Internal Policies- Your Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Boiling Down an Internal Social Media Policy ,[object Object],[object Object],[object Object]
[object Object],[object Object],SAS Social Media Policies Continued
[object Object],[object Object],SAS Social Media Policy Continued
Begin To Think Strategically Once you have your internal policies (your foundation) in place it is time to start using the building blocks There is a strategy for thinking strategically… Wrap your head around that.
P.O.S.T. Methodology ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],People
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objectives
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object]
Different Strategic Models ,[object Object],[object Object],[object Object],[object Object],[object Object]
Home Base Pictures Groups/Forums Hub and Spoke Model Podcasting
Using a Hub and Spoke Model ,[object Object],[object Object],[object Object],[object Object]
Individual Social Graphs
Combining Individual Social Graphs ,[object Object],[object Object],[object Object],[object Object]
Website Visitors
Thank You Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_

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Integrating Social Media Into Your Marketing Campaign

  • 1. Integrating Your Social Media Campaign and Marketing Plan Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_
  • 2.
  • 3. Strategy is like building a house You don’t start to build a house by grabbing the tools and hammering/sawing
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Begin To Think Strategically Once you have your internal policies (your foundation) in place it is time to start using the building blocks There is a strategy for thinking strategically… Wrap your head around that.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Home Base Pictures Groups/Forums Hub and Spoke Model Podcasting
  • 17.
  • 19.
  • 21. Thank You Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_