Z Score,T Score, Percential Rank and Box Plot Graph
Facebook Masters Training – Facebook Analytics w/ Chris Penn of Blue Sky Factory
1. Facebook Analytics:
How to Measure 600 Million
People For Fun and Profit
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com
2. Why Blue Sky Factory?
Nearly every email service provider and email marketing platform provides similar tools. If tools were all
that mattered, then the provider with the most tools on the shelf would be the best. Blue Sky Factory
differs from its competitors in that we strive to help you become a better marketer. More tools won’t help
you build your house or fix your sink faster, but knowledge, experience, and tools together can help you
achieve your marketing goals. Become a better marketer with our help.
69. This presentation will be available both
from Social Fresh and on the Blue Sky
Factory blog on Wednesday at:
blog.blueskyfactory.com
Notas do Editor
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What goes into margins? The income you make and the expenses you take. What goes into volume? How big is your audience and how many of them buy?\n
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Think about your average funnel\n\n
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Think about your average funnel\n\n
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Think about your average funnel\n\n
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Think about your average funnel\n\n
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Think about your average funnel\n\n
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Where ROI can get messy, especially for marketing, is in calculating the spent part. Calculating the earned part is easy - that’s just raw money in the door. Calculating your spend has to take into account a whole bunch of things, most importantly:\n
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The big question mark in a lot of marketing spend is time, especially in social media, where you’re spending much more time than money. here’s how you calculate that.\n
This is how you get to your hourly rate.\n
This is how you get to your hourly rate.\n
Here’s some examples.\n
Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n
Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n
Here’s worksheet 2. I’ll have these separate on the BSF web site so you can download just these.\n