This document outlines a marketing stack with 4 quadrants - Acquire, Enrich, Transact, and Engage - to connect customer data using UBX and have Watson direct customer traffic across the different stages of engagement. It shows how publishers can acquire, enrich, transact with, and engage subscribers by utilizing different components of the overall marketing system.

1. THE ULTIMATE MARKETING STACK
Connect your data with UBX, let Watson direct the traffic.

2. ACQUIRE
ENRICH TRANSACT
ENGAGE
Acquire Engage
Enrich Transact
4 Quadrants of Customer Engagement

3. PUBLISHER
ACQUIRE
ENRICH TRANSACT
ENGAGE
Output
Input
SUBSCRIBER