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Practices and Anti-Practices for Agile UX
1. Boas e Más Práticas
para Agile UX
Tiago Silva da Silva
Professor/Pesquisador, UNIFESP
silvadasilva@unifesp.br
2. Practices and
Anti-Practices for
Agile UX
Tiago Silva da Silva
Professor/Pesquisador, UNIFESP
silvadasilva@unifesp.br
3. UX
“How people feel when they use something.”
–Tomer Sharon (@tsharon)
4. UX
“...a person’s perceptions and responses that
result from the use or anticipated use of a
product, system or service...”
– ISO 9241-210
5. UX Design
“...a person’s perceptions and responses that
result from the use or anticipated use of a
product, system or service...”
“...the application of User-Centered Design
practices to generate cohesive, predictive and
desirable designs based on holistic
consideration of users’ experience...”
– ISO 9241-210
8. “Esta NÃO é uma palestra sobre Lean UX.”
–Tiago Silva da Silva
9. “Esta NÃO é uma palestra sobre Lean UX.”
“Esta é uma apresentação de um conjunto de
BOAS e MÁS práticas extraído de projetos reais
para a integração entre Agile e UX.”
–Tiago Silva da Silva
10. Lean UX
“Inspired by Lean Startup and Agile
development theories, it’s the practice of
bringing the true nature of a product to light
faster, in a collaborative, cross-functional way
with less emphasis on deliverables and greater
focus on a shared understanding of the actual
experience being designed.”
–Jeff Gothelf
38. “Designers must evolve to stay relevant!”
–Jeff Gothelf
http://www.jeffgothelf.com/blog/unicorn-a-visual-designer-with-ux-chops/#sthash.1vCLoZmQ.dpbs
39. Understanding UX Designers
Roles within Agile Teams
• User eXperience Designer
• Responsible for the understanding of the users
• User Research, Ethnographic Studies, User Experience Design, User Profiling, Ideation,
Competitor Analysis, Design Thinking, Customer Journey Mapping.
• Interaction Designer
• Responsible for Designing and Evaluating the users’ interaction with products or services,
both on prototypes and the developed system
• Interaction Design, Rapid Prototyping, User Experience Design, Product Design, Guerrilla
Testing Sketching, Usability Testing, Ideation, Collaborative Design, Process Flows,
Information Architecture, Service Design, Design Thinking.
• UI Developer
• Responsible for the Development of the Graphical User Interface and the Design of Graphic
Elements
• Rapid Prototyping, Collaborative Design, Information Architecture, Visual Design, GUI
Design, Service Design, Design Thinking.
41. EXTREME AGILE
São Paulo - abril de 2015
www.agiletrendsbr.com
www.extremeagile.com.br
42. Obrigado.
Boas e Más Práticas para
Agile UX
Tiago Silva da Silva
silvadasilva@unifesp.br
@tiagosdasilva
http://www.slideshare.net/silvadasilva
43. Thanks.
Practices and
Anti-Practices for Agile UX
Tiago Silva da Silva
silvadasilva@unifesp.br
@tiagosdasilva
http://www.slideshare.net/silvadasilva