PR Best Practices for Small Business
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On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.
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PR Best Practices for Small Business
- 1. From Personal Relations To Public Relations PR Best Practicesfor Small Business Success Shonali Burke, ABC Presented at Social Commerce Camp – DC February 20, 2010
- 2. What the %*!$ is public relations?
- 3. Spinning lights: http://www.flickr.com/photos/loupiote/399354675/ Bee: http://www.flickr.com/photos/emeryjl/2929259485/ Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/
- 4. Public relations is about Relationships http://www.flickr.com/photos/bitchcakes/4363522761/
- 8. How will you make your customers’ lives better?
- 10. Get to know your audience
- 13. If a tree falls…
- 18. What are your measurable objectives?
- 19. Smithsonian’s National Portrait Gallery First-ever OutwinBoochever Portrait Competition (2005-2006) Courtesy: National Portrait Gallery
- 20. What was the problem? NPG perceived as outdated Lack of connection with today’s artists Portraiture not perceived as “cool” or “hip” Aimed to reach emerging & mid-career artists Needed to secure 2,000 entries for the contest to be viable Courtesy: National Portrait Gallery
- 21. What We Did Media outreach Media buy Direct mail “Portrait of an Artist”
- 22. 4,000+ entries (double goal) Courtesy: National Portrait Gallery
- 23. Questions? Photo: http://www.flickr.com/photos/27546063@N03/3717938304/ Find this presentation online at: http://www.slideshare.net/shonaliburke You can find me at: E-mail: sburke@shonaliburke.com Twitter: http://www.twitter.com/shonali Blog: www.WaxingUnLyrical.com Web: www.shonaliburke.com Skype: sburke15 Thank you!