1. Fusões e Aquisições
4ª edição

2. The BuscaPé Network Addresses the
Entire eCommerce Value Chain in LatAm
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3. BuscaPé is Present in
Almost All LatAm Countries
Mexico
Dominican Republic
Puerto Rico
Guatemala Colombia
El Salvador Venezuela
Honduras
Nicaragua
Costa Rica
Panama
Equador
Peru Brazil
Bolivia
Paraguay
Chile Uruguay
Argentina
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4. Some info
1.100 Employees
400 Engineers
10 Offices LatAm
Sao Paulo, Rio de Janeiro, Belo Horizonte, Uberaba, Marilia, Curitiba, Buenos
Aires, Santiago, Bogota, Mexico DF
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5. Innovation Approach at BuscaPé
Innovation as OPEX
Innovation as “núcleo autônomo”
Innovation as M&A / Spin-in
Innovation as Open Platform
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6. Innovation as OPEX
• We deliver product development
• Bottom-up vs. Top-Down
• Idea bank
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7. Innovation as “núcleo autônomo”
• BuscaPé Garage at Rio
• QueBarato! Classifieds “delivered” in 3 days
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8. Innovation as Open Platform
http://developer.buscape.com
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9. Developer - Home
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10. Developer - Documentation
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11. Developer – Tutorials & Videos
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12. Developer - Forum
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13. Developer - Blog
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14. Developer - Gallery
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15. Additional Distribution Products:
BuscaPé na Hora
 Contextual Ads (similar Vibrant Media)
 Plug-in for Firefox & Internet Explorer  Available through BuscaPé’s affiliate
program
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16. Other Distribution Products
 e-bit toolbar  BuscaPé Mobile  Widget for iGoogle
 Displays ebit reviews in  Mobile applications for  Application to be included
search results BlackBerry, Windows in iGoogle interface
Mobile, Java
 Launched in June 2009  Launched
 BuscaPé Webmobile
 Launching in August
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17. Exemplos - BuscaOfertas
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18. Exemplos - ComingRain
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19. Exemplos – Amigo Oculto (Sandbox)
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20. Exemplos – Buscador Instantâneo (Sandbox)
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21. Exemplos – socialbeauty
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22. Developer – WP Lomadee
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23. Developer – WP Lomadee
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24. Developer – WP Lomadee
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25. mar-09
abr-09
mai-09
jun-09
jul-09
COMEX - Developers
ago-09
set-09
out-09
nov-09
dez-09
jan-10
fev-10
mar-10
abr-10
mai-10
jun-10
jul-10
ago-10
set-10
out-10
nov-10
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26. Innovation as M&A / Spin-in
• “Spin-in’s” to bring real innovation (technology
and human beings) to our core
• Founders have to stay as founders
• “We don’t buy assets, we bring talents”
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27. Case – SaveMe
BuscaPé Group Buying
with different twist
In Brazil there are 1,400 Groupon
clones
SaveMe is an aggregator already
with 400 of those
We are well positioned if this
segment maintains momentum
Revenues already +- R$1m/month
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28. Case – SaveMe
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29. Case – SaveMe
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30. BuscaPé as a Platform
Business Development: Headcount x Acquisitions (2004 – 2011)
1000
900
800
700
600
500
400
300
200
100
0 2004 2005 2006 2007 2008 2009 2010 2011 30

31. The Leading Comparison Shopping Network in Latin America Sua Idéia Vale 1 Milhão
• Cerca de 800 Projetos Inscritos
• 12 cidades visitadas (Centros de Pesquisa, Incubadoras, Universidades):
São Paulo, Campinas, Rio de Janeiro, Belo
Horizonte, Brasília, Florianópolis, Joinville, Porto
Alegre, Recife, Salvador, Belém, Fortaleza
• Recepção excelente por parte dos empreendedores, incubadoras e centros
pesquisa
• Ganhadores:
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32. Sua Idéia Vale 1 MIlhão
•Exame.Com •IG Economia •e-commerce Brasil
•Olhar Digital •Read Write Web •Blog Social Commerce
•IDG Now •The Next Web •Startupi Videolog
•Brasil Econômico •AdNews •Startup SEBRAE
•Ofir4News •Meio&Mensagem •Jornal do Empreendedor
•Fusões e Aquisições •ResultsOn •e-social Blog
•Empresas e Negócios •Baguete •Anprotec
•Unicamp •Vox News
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33. The Leading Comparison Shopping Network in Latin America M&A approach: 4P’s
People
Product
Programing power
Passion
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34. Thank You!
romero@buscape-inc.com
@romerorodrigues
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