This document discusses opportunities for innovation in information technology (IT) and management in Asia, specifically focusing on opportunities in shop floor processes and customer behavior. It notes that IT professionals are facing increased pressures like standardization and being squeezed out of traditional roles. However, it sees opportunities to lead through innovating shop floor processes using technologies like robotics, IoT, and gamification to incentivize customer behaviors. The document advocates that rather than being victims of commoditization, IT professionals should take the lead through innovating processes on the shop floor and changing customer behaviors.