Retail Design Institute’s 2016 Trendcast

TRENDCAST
A VISUAL TOUR OF RETAIL BEST PRACTICE, INNOVATION
AND DEVELOPING TRENDS FROM AROUND THE GLOBE
2016

CONTENT
• INTRODUCTION RDI
• COMPETITIONS & RECOGNITION
• EXPERIENCE
• 5 IDEAS
• SUMMARY
• STORES OF THE YEAR
• INNOVATION
• LINKS TO MATERIALS

www.retaildesigninstitute.org 3Trendcast 2016 © Retail Design Institute 2016
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We are the retail industry's creative professionals,
founded in 1961 as a collaborative community where
ideas, knowledge and passion are shared to enable
our members to fulfill the fast-paced planning and
design needs of retail.

Our members include design professionals, trade
representatives, students of design, the media &
other industry leaders.
A.CREATOR, RDI

100+ Events
• International Store Design
Competition 44th Year & Gala Event
• Student Store Design Competition
• Collaborate
• Career Building
• Networking
• Education & Market Intelligence
• Student Design Contest
• International Store Design Awards
14+ Chapters
Atlanta/Southeast, Chicago, Hong
Kong, Madrid/Barcelona,
Minneapolis/St.Paul, New England,
New York, Northern California, Ohio,
Pacific Northwest, Sao Paulo,
Southern California, St Louis, Toronto.

th
45th
ANNUAL
INTERNATIONAL
STORE DESIGN
COMPETITION
& GALA

STUDENT DESIGN 2015
Lauren Stargala
Cornell University

Explore ways to  
implement change. To stay fresh in front of
the customer and to maintain momentum in a
rapidly changing world.

Today customers have an ever increasing
number of touchpoints to engage a brand, its
products and services. The number of brand
touchpoints have increased exponentially
over the past two decades. The pressures of
our “all on, all the time” society has increased
our need for value, not just in the goods and
services we purchase but also in the quality
of interactions, and experiences we have.
Customers have a sense of entitlement and
they are willing to pay a premium for better
service. Brands are investing and improving
the customer experience not only to secure
a positive brand perception but also to elicit
new customers and opens the doors to ad-
ditional revenue opportunities.
OMNI-
EXPERIENCE SMART MOBILES
PRINT MEDIA
EXPERIENCE CENTERS
SHOP IN SHOP
IN-STORE DIGITAL
SOCIAL MEDIA
PHYSICAL STOREONLINE RETAIL
© LITTLE 2016

This session will identify emerging global retail
trends, referencing benchmark projects
conceived at the intersection of
visionary and ambitious thinking.

The Culture of Craft
Tanner,
1308 W Burnside St, Portland, OR 97209
Shinola,
415 SW 13th Ave, Portland, OR 97205
Aesop,
1300 W Burnside St, Portland, OR 97209

Idea5
Enriched
Disruptive
Sensory
Personal
Social

Enriched
A growing appetite for retail with a more culturally enriching,
harder-to-come-by, experiential accent. Customers want an
authentic story - they are searching for meaning and greater
depth to brands and a curated product selection.

Muji
New York, United StatesEnriched

Toms Shoes Cafe & Store
New York, United StatesEnriched

Hardline Specialty Store - Beauty | Merit
Caudalie
Washington, United States

Enriched
Nixon
New York, United States

Personal
To create a meaningful relationship with your customer we
need to engage with them on a personal level - making your
offer feel tailor made for each of them. Brands are transforming
their stores from selling spaces into creative hubs.

Kit & Ace
255 Elizabeth St, New York, NY 10012
Nudie Repair Shop,
188 Bowery, New York, NY 10012.
Stance,
510 Broadway, New York, NY 10012.
Personal

New or Completely Renovated Specialty Department Store | First Place
Nordstrom, Pacific Centre
Vancouver, Canada

Polo Ralph Lauren,
Mens Dept, 711 5th Ave, New York, NY 10022.
Tattly Parlor,
51 Bergen Street, Brooklyn NY 11201.
M.A.C. Makeup Studio,
63rd, 825 Lexington Ave, New York, NY 10065.
Personal

Social
The physical store remains a key for experiential, communal
brand experiences – spurring sales across other channels.
Offering a localized experience for staff & customers providing
a sense of ownership and belonging in the neighborhood.

Social
Normal

Large Format Specialty Store | First Place Innovations Award
Leroy Mervin
Le Havre, France

Telecommunications, Mobile Technology Stores | Merit
Studio Xfinity
Chicago, United States

Primark
Philadelphia, United StatesSoftline Specialty Store | First Place Innovations Award

Social
Microsoft Flagship

A transformation of the retail journey,
slow stores will offer an antidote to many
consumers’ hyper-connected, over-stimulated lives.

Slow
Beauty Brands
Kansas City, United States
Tokyo Bike,
1 Prince St, New York, NY 10012.
152 Elizabeth Street by Tadao Ando,
152 Elizabeth Street, New York, NY 10012.

Sensory
Focused towards tangible, real experiences and engaging your
senses. These stores are opportunities to feel the brand as
much as you see it. Taking the experience from selling to
seduction.

Sensory
Mast Bros Chocolates,
111 N 3rd St, Brooklyn, NY 11211.
Pirch
Atlanta, United States

Kasa Moto
Toronto, Canada
Feit,
11 Greenwich Ave, New York, NY 10014.
Galleria Melissa,
102 Greene St, New York, NY 10012.
Sensory

Kikki.K, London
United KingdomTemp And Common Area Retail | Merit Innovations Award

Innovation Awards | Materials PNC Ginger Branch
Philadelphia, United States

Disruptive
Seeking the attention of customers by disrupting their journey.
Offering shoppers unexpected delight through powerful digital
signage, an engaging scent, contrasting color, humor or bold
architectural forms - to be memorable.

Disruptive
Kith
Brooklyn, New York, United States

Gentle Monster,
Busan, Korea (shown above). 79 Grand Street, New York (recently opened).
Busan Flagship Store
78-1, Gwangbok-Ro, Jung-Gu, Korea
The Kitchen (Pop-Up)
Sins Gansu-Gil, Seoul, Korea
Disruptive
Gentle Monster
Korea & United States

Disruptive
Samsung 837

Hardline Specialty Store | First Place
Jins
San Francisco, United States

Public Factory,
310 W Broadway, New York, NY 10013.
Tory Sport,
257 Elizabeth St, New York, NY 10012.
Kenneth Cole,
328 Bowery, New York, NY 10012.
Disruptive

Disruptive
Rockar
London, United Kingdom

Innovation Awards | Technology
Eatsa
Los Angeles (Left) & San Francisco, United States

A growing appetite for retail with a more culturally enriching, harder-to-come-by,
experiential accent. Customers want an authentic story - they are searching for
meaning and greater depth to brands and a curated product selection.
Enriched
Seeking the attention of customers by disrupting their journey. Offering shoppers
unexpected delight through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms - to be memorable.
Disruptive
Focused towards tangible, real experiences and engaging your senses. These
stores are opportunities to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory
To create a meaningful relationship with your customer we need to engage with
then on a personal level - making your offer feel tailor made for each of them.
Brands are transforming their stores from selling spaces into creative hubs.
Personal
The physical store remains a key for experiential, communal brand experiences –
spurring sales across other channels. Offering a localized experience for staff &
customers providing a sense of ownership and belonging in the neighborhood.
Social

Temp And Common Area Retail | First Place | Store Of The Year
WithMe

WithMe

Seeking solutions by looking at problems
differently with a willingness to change the
game through alternative processes.
Design Hacks

Design Hacks & Intelligent Mash-ups
IKEA + IDEO + Lund University + Eindhoven
University of Technology

Innovation Awards | Realized Conceptual Experience Design
The Inutilious Retailer

After a year of development, the design team created a modern
and luxurious new store environment for David Jones, Australia’s
most iconic department store. The materials and textures used
are more expressive and experimental.
Full-line Department Store | First Place
David Jones, Ringwood, Australia
A credit union’s new store design at Marché Central addresses
the needs and financial projects of any target clientele. Guided
by brand standards, the designers created a welcoming, bright,
open and transparent space built around “projects”.
Financial Services | First Place
Des Jardins, Montreal, Canada
The design team took Quizno’s brand promise of high-quality
ingredients and hot-crafted flavors to a new level with inherently
authentic materials and a bold palette were supported by highly
considered details that reinforce the catalytic power of heat.
Quick Service Restaurant (QSR) | Merit
Quiznos Grill, Denver, United States
The strategy for this prototype was to create a forward thinking
Raymond Ready-to-Wear Retail Concept that is a modern and
tech enabled and provides inspiration, unique styling services
and a comfortable hospitality experience.
Softline Specialty Store | First Place
Raymond Ready-to-Wear, India
The store was designed to be showroom for technology updates
where it could demonstrate the continued technology evolution
in peoples' lives, minimizing contact barriers and preparing
consumers for the future.
Hardline Specialty Store | Merit
Ponto Frio Premium, Sao Paulo, Brazil
Located in a neighborhood that's definitely not known for its
fashion and is arguably the epitome of the high-end boutique.
It's seven floors, and carries everything from Supreme tee shirts
to custom Prada.
Shop in Full/ Specialty Dept | First Place
Hudson Bay, Queen St, Toronto, Canada
This beloved student hangout at Concordia University was
overdue for a makeover. The design team delivered an elegant
aesthetic by way of simple, effective and mostly low-cost options
creating an inviting, warm and welcoming space.
Casual Restaurant & Bar | First Place
Reggie’s Bar, Montreal, Canada
The goal was to create a space to best communicate the Brand
attributes of Quality, Heritage, and craftsmanship, through
environmental, fixture, and furniture design, calling to mind the
FRYE brand aesthetic.
Specialty Store - Shoes | First Place
The Frye Company, Atlanta, United States
Stores of the Year 2014-2015…

SOY 21 | Available NOW… …in Hardback & Digital

“One thing we share in common is our passion for
design and the skill to craft memorable experiences.
Join the Retail Industry’s leading body of
creative professionals today!”
Thank you.

The Institute is seeking to establish partnerships
with sponsors who share this passion for promoting the
advancement and collaborative practice of
creating selling environments.
Partnering with RDI

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Sources & Acknowledgements: 45th International Store Design Competition, Chain Store Age, Dezeen, Goop, WWD, Design
Retail, Retail Design Blog, Racked NY, GQ, Store Windows ,New York Post, Daily News, Superfuture, Architectural Record, The
Real Deal, NY Daily News, Vogue. Content curated by the Retail Design Institute retaildesigninstitute.org

Retail Design Institute’s 2016 Trendcast

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