Open Innovation and Crowdfunding, Conference, Berlin, Germany: Reinhard Willfort is Founder and CEO of ISN - Innovation Service Network. 2008 he started Austria's 1. Crowdsourcing platform www.neurovation.net. In 2012 with www.1000x1000.at he established the 1. Crowdinvesting platform in Austria. 1000x1000.at is founding member of the European Crowdfunding Network.

1. Open Innovation
& Crowdfunding
Reinhard Willfort, The Future of Crowdfunding, Berlin, 2013-04-17
Leidenschaff t Innovation®

2. Agenda
Innovationmanagement @ ISN
Open Innovation – how does it work?
From Crowdsourcing to Crowdfunding to ...
Crowdfunding – what comes next?
© 2013 ISN

4. Example Woodworker:
Product Innovation „Zirbenliebe“
differentiation through innovation – www.Zirbenliebe.at
150y old trunks + 25y experience woodworking + industrial design
© 2013 ISN

5. Dresscode21 - functional Designer-Shirt
© 2013 ISN

6. „That will
never work“
© 2013 ISN

7. We need a culture of innovation!

8. Past: „Industrial
career logic“
conformity
diligence money
success
myself duty
work hard
Source: Zukunftsinstitut

9. Source: Zukunftsinstitut
myself
Career logic in a
„knowledge economy“
freedom
success
joy
self-realization
money

10. Innovation ability: Hierarchy and
Network in the same organization
Change process
Creativity
Hierarchy Network
Stability
Implementation
In Anlehnung an P. Kruse, 2010
© 2013 ISN

11. Open Innovation
…how does it work?
© 2013 ISN

12. …like this?
© 2013 ISN

13. Smart Innovation Tools for Open Innovation
Innovation 1.0
Gatekeeper
Individuals Tool
Innovation 2.0
Tool
Tool
Tool
Tool
Tool
© 2013 ISN

14. Closed Innovation vs. Open Innovation
Chesbrough (2003)
Closed Innovation Open Innovation
Companies commercialize third-party
Companies commercialize third-party
Companies develop and commercialize innovations in addition to internally
innovations in addition to internally
Companies develop and commercialize
ideas exclusively with internal resources, developed innovations and foster co-
developed innovations and foster co-
ideas exclusively with internal resources,
especialy members of R&D department operation with suppliers, research
operation with suppliers, research
especialy members of R&D department
institutions, customers, etc.
institutions, customers, etc.
Develop Develop
ment ment
funnel of ideas
© 2013 ISN

15. OI & IT: „The Rise of Crowdsourcing“
[Jeff Howe 2006, wired]
Crowd Creativity
Crowdsourcing
Crowdfunding
Crowd-
investing
© 2013 ISN

16. Crowdcreativity
Review and consolidation of Implementation
Task & CI: ideas by the community itself Final selection by of the Idea to
Customer, Employee, User (optional) jury Innovation
Idea generation with First Pre‐Selection Awards for the
community "winning idea (s)"
© 2013 ISN

17. Crowdsourcing use-cases
© 2013 ISN

18. Successful Project
• AVL List GmbH - GREAT IDEAS
• Task: Group-wide idea initiative to fill up the
idea pipeline for 4 strategic issues
• Brainstorming with an integrated
Neurovation.net instance
• Potential: 5,250 employees
• > 850 employees (> 15% corporate
participation)
• 52,000 hits in 3 months
• Approx. 150 ideas
• 80 ideas in community rating with over 2,200
ratings
• 20 Final ideas for the jury review
• 3 winners (+6 more ideas)
• Also: > 300 feedbacks, 350 "Like" & about,
• many new internal network connections
© 2013 ISN

19. Successful Project
• National Library of Economics
(Hamburg & Kiel)
• Ideafinding through their own instance
(moderation and support)
• Task: Expansion of Web (2.0)
Services
• Potential: 10,000 customers, 300
employees
• Goal: development of an innovation
community
• Objective: Looking for lead users
(MA)
• Integration of users in the
implementation of the ideas
• 150 entries
• 3 Ideas
© 2013 ISN

20. Successful Project
• Austrian Mobile Power
• Crowdsourcing via neurovation.net
• Task: create a logo for eMobility in
Austria
• Objective: awareness of the issue
• Objective: Develop a Facebook Page
• General. valid logo
• 150 entries
• 125 in Review
• Approx. 10,000 Votes
• 20 Winners in 1st Round
• 1 Logo
© 2013 ISN

21. From Crowdsourcing to
Crowdfunding to ...
© 2013 ISN

22. © 2013 ISN

23. Focus of 1000x1000 Crowdinvesting platform
al
Capital Need, Risk
it
c ap
o f
ed
Ne
Ri
sk
1000x1000 Network
Expansion,
Idea, Internationalization
Concept,
Team Proof of Concept, Go to market,
Prototyp, Product,
Application Marketing
0 - 30k € > 5 Mio. €
0M 12M 24M 36M Zeit
© 2013 ISN

24. „Crowdpower 2.0“
Crowdcreativity Crowdinvesting
Start
Concept Realization Innovation
?
Creatives, Founders, SME Investors, Multiplier
© 2013 ISN

25. Crowdcreativity vs. Crowdfunding?
comment € 1000
© 2013 ISN

26. Crowdpower 2.0
1) Crowdcreativity:
How to get early feedback from the market?
How to find partner for your entrepreneurship team?
2) Crowdinvesting:
How to rise money for financing your idea?
How to push your idea fast to the market?
© 2013 ISN

27. The new formula for Open Innovation
Social
Media
(Idea x Capital)
© 2013 ISN

28. Crowdfunding –
what comes next?
© 2013 ISN

29. Future Trends
We will see a lot of „Crowdxxxxx“
„Gamification“
Business Model Innovation
…
© 2013 ISN

30. Contact 1000x1000.at
Dr. Reinhard Willfort
ISN - Innovation Service Network GmbH
8010 Graz, AUSTRIA
Hugo-Wolf-Gasse 6a
Tel.: +43 316 919229 0
www.innovation.at
reinhard.willfort@innovation.at
Twitter: @willfort
© 2013 ISN 30