The #EraTransmedia is a transmedia study group was established in late 2010 (Brazil/SP) inside the innovators ESPM (inovadoresESPM) main group. Now, have members in more than 10 brazilian states and more than 5 coutries..growing up… Our meetings take place weekly São Paulo HQ, attended an average of 15 people, besides the participation of 50 other streaming from several cities in Brazil and Worldwide. This union provides online and face-strengthening studies and group activities. 1 - From an engaging main content, 2 - which is distributed in multi-platform media, 3 - using the best of each. 4 - Able to generate interest, allowing visibility, 5 - keeping the attention and engagement of people (sharing or interacting), 6 - allowing new content to be produced (static, audiovisuals, etc.), 7 - obtaining positive results or success, 8 - leading to transversalization, becoming a phenomenon.

1. Coordenator: @RodrigoArnaut
#EraTransmedia
http://www.meetup.com/EraTransmedia/
#EraTransmedia (Twitter Hashtag – english language)
(nov/2011)
Blog: http://www.facebook.com/groups/transmidia/ (+300 members)
http://inovadoresESPM.ning.com/group/transmidia (+130 members)

2. History & Activity
• The #EraTransmedia is a transmedia study
group was established in late 2010 (Brazil/SP) inside
the innovators ESPM (inovadoresESPM) main group.
– Now, have members in more than 10 brazilian states and
more than 5 coutries..growing up…
• Our meetings take place weekly São Paulo HQ,
attended an average of 15 people, besides the
participation of 50 other streaming from several
cities in Brazil and Worldwide. This union provides
online and face-strengthening studies and group
activities.
#EraTransmedia (hashtag - english)

3. Members
• - Members in NING oficial portuguese
blog +130 (discussions and relevant information)
• - +315 Members on Facebook (wall)
– English and portuguese mixed
• - 1200 posts, 300 posts last month
• Coming..english blog only:
• Web sites in portuguese and english
– www.eratransmidia.com www.eratransmedia.com
• Wiki with curation of all posts
• Others medias...like TV EraTransmedia, podcast...
#EraTransmedia

4. RESULTS (-nov/2011)
• - Organization of an event: FORUM Transmedia - the new wave
of communication. scheduled for 10/dec/2011
- Preparation of the 1st Briefing / Semi-project CVV (Social)
- Articles accepted in scientific journals: GEMiNS
- We call for proposals for 3 projects
- Development course specialist Transmedia in São Paulo
- Visits to producers and agencies (constantly)
- Lectures at universities and companies (constantly)
- Partnerships with companies to support the initiatives of the
group, like Cisco, ESPM and others
- Study of more than 50 cases (TV series, movies, advertising)
• -Participation at event StoryWorldConference '11 (crowdfunding)
• -A exclusive interview with Jeff Gomez (Inspiration and a
diamond #EraTransmedia member) “I love #EraTransmedia…”
– http://www.facebook.com/photo.php?v=241158842608043
#EraTransmedia

5. #EraTransmedia
8 Concepts
• 1 - From an engaging main content,
• 2 - which is distributed in multi-platform media,
• 3 - using the best of each.
• 4 - Able to generate interest, allowing visibility,
• 5 - keeping the attention and engagement of people
(sharing or interacting),
• 6 - allowing new content to be produced
(static, audiovisuals, etc.),
• 7 - obtaining positive results or success,
• 8 - leading to transversalization, becoming a
phenomenon.
Source: Concept created by #EraTransmedia, a transmedia study group from innovators ESPM
#EraTransmedia

6. #EraTransmedia
8 Concepts
• 1 - From an engaging main content,
• 2 - which is distributed in multi-platform media,
• 3 - using the best of each.
• 4 - Able to generate interest, allowing visibility,
• 5 - keeping the attention and engagement of people
(sharing or interacting),
• 6 - allowing new content to be produced (static,
audiovisuals, etc.),
• 7 - obtaining positive results or success,
• 8 - leading to transversalization, becoming a
phenomenon.
Source: Concept created by the study group of innovators Transmedia ESPM (#EraTransmidia)
#EraTransmedia

7. rodrigo.arnaut@eratransmidia.com
Twitter @RodrigoArnaut
Coordenator #EraTransmedia
facebook.com/groups/transmidia
inovadoresESPM.ning.com
slideshare.com/rdarnaut1