Interactive Powerpoint_How to Master effective communication
Characterizing the Splogosphere
1. Characterizing the Splogosphere Tim Finin http://ebiquity.umbc.edu/paper/html/id/299/ Pranam Kolari, Akshay Java and Tim Finin University of Maryland, Baltimore County 3 rd Annual Workshop on the Weblogging Ecosytem: Aggregation, Analysis and Dynamics 22 May 2006
9. Where do Splogs come from? “ Honestly, Do you think people who make $10k/month from adsense make blogs manually? Come on, they need to make them as fast as possible. Save Time = More Money! It's Common SENSE! How much money do you think you will save if you can increase your work pace by a hundred times? Think about it…” “ Discover The Amazing Stealth Traffic Secrets Insiders Use To Drive Thousands Of Targeted Visitors To Any Site They Desire!” “ Holy Grail Of Advertising... “ “ Easily Dominate Any Market, Any Search Engine, Any Keyword.” $ 197
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11. Our splog bait was picked up and used by dozens of sploggers
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13. Our feed is RSSjacked by at least one splogger
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17. This Work By characterizing the splogosphere, we aim to achieve the following: (i) Get a handle on the seriousness of the problem, (ii) Develop new techniques for splog detection, and (iii) Recommend placement of splog filters on the blogging infrastructure. Characterization is based on comparing the nature of authentic blogs against splogs to identify discriminating features
27. Spings vs. Pings: frequency blogs vs. their ping frequency follows a power law, but splogs vs. spings does not
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31. Implications (2) – Filter Design Heuristics Spam Blog Filter Language Identifiers Spam Blog Detectors Blog Identifier 1 2 3 4 Authentic Blogs Spam Blogs IP Blacklists Supporting Info (OPTIONAL)