In this presentation, you will learn how to get more likes on your Facebook page (without having to pay for it). Also, you will learn the 6 sins of social media.

1. @marketingtwins

2. @marketingtwins
A FEW THINGS I HOPE YOU WILL LEARN TODAY:
• Understand a long-term strategic vision for using Facebook
• 6 common mistakes schools make when using social media
• Discover 5 creative ways to increase the number of LIKES

3. @marketingtwins
WHAT IS THE BEST
LONG-TERM STRATEGIC VISION
FOR USING FACEBOOK

4. @marketingtwins
WHO THEY THINK YOU ARE

5. @marketingtwins
TELL YOUR STORY!

6. @marketingtwins
THE SINS OF SOCIAL MEDIA:

7. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION

8. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION
• SELL, SELL, SELL

9. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION
• SELL, SELL, SELL
• SEPARATION ANXIETY

10. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION
• SELL, SELL, SELL
• SEPARATION ANXIETY
• INCONSISTENT

11. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION
• SELL, SELL, SELL
• SEPARATION ANXIETY
• INCONSISTENT
• NO VISUAL STRATEGY

12. @marketingtwins
THE SINS OF SOCIAL MEDIA:
• 100% SELF-PROMOTION
• SELL, SELL, SELL
• SEPARATION ANXIETY
• INCONSISTENT
• NO VISUAL STRATEGY
• BORING STUFF

13. @marketingtwins
TELL YOUR STORY!

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WHAT TO POST ON FACEBOOK?

15. @marketingtwins
WHAT TO POST ON FACEBOOK?
READ:
“What Should I Post on Social Media?”

16. @marketingtwins
WHAT TO POST ON FACEBOOK?
READ:
“What Should I Post on Social Media?”
www.marketingtwins.com/whattopost

17. @marketingtwins
SO YOU WANT
MORE LIKES
ON FACEBOOK?

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SO YOU WANT
MORE LIKES
ON FACEBOOK?
HERE
ARE
WAYS
5

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SHORTER URL - MAKE IT EASY
1

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SHORTER URL - MAKE IT EASY
1
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .

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SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .

22. @marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?

23. @marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?
WWW.FACEBOOK.COM/PEACEHOUSERWANDA

24. @marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?
WWW.FACEBOOK.COM/PEACEHOUSERWANDA

25. @marketingtwins
SHORTER URL - MAKE IT EASY
1

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SHORTER URL - MAKE IT EASY
1
x

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SHORTER URL - MAKE IT EASY
1

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SHORTER URL - MAKE IT EASY
1

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SHORTER URL - MAKE IT EASY
1

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SHORTER URL - MAKE IT EASY
1

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MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1

32. @marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1

33. @marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1

34. @marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
FACEBOOK.COM/PEACEHOUSERWANDA
FB.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1

35. @marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2

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DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE

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DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE

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DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
FB PLUGIN

39. @marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
FB PLUGIN
E - NEWS

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DRIVE THEM VIA EXTERNAL LINKS
2
TWITTER
ON WEBSITE
FB PLUGIN
E - NEWS

41. @marketingtwins
CONTESTS & GIVEAWAYS
3

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CONTESTS & GIVEAWAYS
3

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CONTESTS & GIVEAWAYS
3
THIRD-PARTY
APPS:

44. @marketingtwins
CONTESTS & GIVEAWAYS
3
THIRD-PARTY
APPS:
RAFFLECOPTER
WILDFIRE
WOOBOX
SHORTSTACK
OFFERPOP

45. @marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4

46. @marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4

47. @marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4

48. @marketingtwins
EDUCATE & BUILD TRUST
5

49. @marketingtwins
Classic
bad marketing!
EDUCATE & BUILD TRUST
5

50. @marketingtwins
EDUCATE & BUILD TRUST
5

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EDUCATE & BUILD TRUST
5

52. @marketingtwins
EDUCATE & BUILD TRUST
5

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EDUCATE & BUILD TRUST
5

54. @marketingtwins
EDUCATE & BUILD TRUST
5

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EDUCATE & BUILD TRUST
5

56. @marketingtwins
WHAT’S GOING ON IN MARKETING?

57. @marketingtwins
WHAT’S GOING ON IN MARKETING?

58. @marketingtwins
WHAT’S GOING ON IN MARKETING?

59. @marketingtwins
WHAT’S GOING ON IN MARKETING?

60. @marketingtwins
WHAT’S GOING ON IN MARKETING?

61. @marketingtwins
WHAT’S GOING ON IN MARKETING?

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