Analyze a business model - Venture Lab

1. SWOT Analysis
• Retailing alcohol to Saudi Arabia - "halal be”
Michael Albrecht
SWOT-
Opportunities Threats
Analysis
SO-Strategies ST-Strategies
 High demand for alcoholic beverages  Black market dealers
 Religious leaders who want to tolerate a mild  …
Strength
 Direct selling to customers
WO-Strategies WT-Strategies
 Pressure by monopoly  Religious Intolerance
 Products with high price  …
Weaknesses
 …  …

2. We believe that a possible solution for the business will be offering drinks through the
Internet with home delivery.
Advantages
Lower cost of operation - Focus on the product
The sale through the site allows customers to see the products without a display.
Allows offering a wide portfolio of products that can be segmented into classes. This will establish a public with less purchasing
power.
Allows development of a special relationship with customers - Delivery program
Disadvantages
Model can be copied by importers suspected
There is no interaction with customers at point of sale
Observations to study
- The car must be discreet delivery,
- Resistant packaging and discreet delivery
- Call Center for Customer Relationship - Differential
- CRM software robust. Allowing the identification of consumption patterns.
- Development of a service indication drinks with specialists by type of beverage (wine, beer, vodka, etc.)
- Package of services with high added value. For example: A customer orders Brazilian drinks. The site can offer products to match
Brazilian drinks
Clear that the deployment of services must pass the test of hypotheses and research with the end customer.
Despite being a business model developed for the web, customer relationship (customer service, call center, delivery, description)
are key to business success, and are the main barrier to entry for competitors