10. Quatro tendências que estão impactando no seu negócio A empresa Local Motors consegue entregar um carro novo do conceito a fabricação em em menos de 18 meses . (Fonte: www.local-motors.com c/o Wired magazine) “ Até 2012, 50% das organizações usarão ferramentas de micro-blogging.“ (Fonte: Gartner, 2010) Vendas de smartphones ultrapassarão as de desktops e notebooks em 2012 . (Fonte: Morgan Stanley, 2010) Inovação Social Mobilidade Colaboração “ Existe uma correlação de 81% entre colaboração e inovação”. (Fonte: Future Foundation, 2010)
11. I nibidores restringindo sua habilidade de se adaptar “ $8 de cada $10 gastos em TI são ' dinheiro morto ’ — Não contribuem para crescimento e mudanças no negócio (Fonte: Gartner, 2010) Aplicações construídas somente com foco nos processos de negócio ao invés de usablidade. Usuários dependem de um tipo específico de dispositivo para realizar suas atividades. Usuários colaboram através do envio de anexos por email . Arquiteturas Complexas Interfaces Complexas Dependência de Dispositivo Produtividade Pessoal
12. Google Confidential 1000+ pessoas em Enterprise 20,000+ clientes ativos de search 3,000+ negócios se cadastram diariamente no Google Apps
13. Google Confidential Security Messaging Compliance Proporcionar a empregados um ambiente colaborativo empresarial *sem a dor de cabeça habitual* Plataforma do Google Apps Collaboration
15. Google Confidential 9 Google Confidential Mail Para quem frequentemente acessa e-mails GTalk Comunicação instantânea dentro e fora da sua empresa - agora com vídeo Calendar Pessoais, Compartilhados ou Públicos Docs Colaboração Real-Time com documentos em qualquer lugar Vídeo Seu You Tube corporativo Sites Facilmente crie páginas internas Message Security & Message Discovery Anti-Spam, Anti-Virus, Compliance
29. BENI KUHN Email: beni@setesys.com.br Twitter:@benikuhn Linked In – Beni Kuhn Grupo Linked In – Google Apps Brasil
Notas do Editor
Highlights four key trends in the industry: 1. Innovation: - Local Motors is a Boston based micro-manufacturing company who crowdsource car designs, use online community voting to decide which to build, has parts manufactured overseas and sells the cars in kit form. - They are able to to take a vehicle from concept to creation in >18 months - This SPEED makes them highly competitive in an industry that normally take >5 yrs to reach production 2. Collaboration: - a study by 'the Future Foundation' (a UK based independent research agency) identified an 81% correlation between collaboration and innovation - n=2,500 employees from UK/FR/DE/US/JA (500/country) - research conducted Q2 2010 - To remain competitive, businesses need to embrace collaboration by empowering their employees 3. Social: - Gartner believe that by 2012 50% of businesses will use micro-blogging (i.e. Twitter) - This allows employees to share useful business information easily to a wide group of colleagues - Businesses find that this empowers ad-hoc teams to build new ideas quickly 4. Mobility: - Morgan Stanley predict that Smartphone sales will outpace the combined sales of desktops and laptops by 2012 - Mobile workers are able to be effective from anywhere - This includes email, calendars, document creation, sharing and collaboration - Increased productivity and accelerated collaboration are some benefits seen by businesses embracing this mobile trend
Highlights inhibitors that prevent many businesses from leveraging the trends highlighted on the previous slide. Complex architecture: - Gartner's annual surveys repeatedly find that 80% of IT spend is focused on 'keeping the lights on' - By adopting new technologies, businesses are able to increase the amount of IT resources focused on strategic projects and improvements in core areas of business Personal productivity: - Users are often forced to collaborate by sending multiple versions of documents as email attachments - This dramatically slows down the pace of collaboration and inhibits innovation - Additionally, this causes issues related to lost productivity (collating versions), errors (unclear which version is the latest) and inconsistency (multiple versions) Complex interfaces: - Traditional IT software tends to start the design process with the business process in mind - This can lead to interfaces that are not intuitive to the user - This can also reduce productivity and deliver a poor user experience - Many web applications (i.e. Google search) are designed for the user first and deliver a more intuitive experience Device centric: - Many users are still bound to a specific device (desktop or laptop) to get their work done - This often means they need to be in the office or at least have access to that device to be productive - This also heightens risks related to security and data loss, especially if users need to carry their laptops with them
Outline the cost savings indicated in the quotes. This is just the start of understanding the value of Google Apps as the new capabilities of collaboration and innovation go far beyond simple cost savings as they relate to email.