A lecture for polytechnic students on the electronic communication tools and design principles in corporate communications.

1. Corporate Journalism & Publications
Summary Lecture
Part Two
FreeDigitalPhotos.net
Sherrie Lee

2. RECAP
Importance of CJP
Types of Communications Tools
Newsletters/Magazines
Annual Reports
Brochures/Flyers
Posters/Banners

3. Corporate videos
Websites
Social Media
ELECTRONIC COMMUNICATION TOOLS
Flickr: Azcona Diseño

4. Vary in length, style, format,
purpose and audience
Use to showcase Company or
CORPORATE VIDEOS
promote/sell its products/services
Need script, voice-over and music
Done by professionals
Must be short and impactful

5. Advantages
Cost effective
Wide reach
Speed
Disadvantages
Less interaction between people
Must be updated regularly
Reliant on technology
WEBSITES

6. Visually appealing, consistent and intuitive layout
Simplicity
(note amount of info, number of links and language)
Easy to use/navigate
Current and timely info
More graphics and sound
FEATURES OF EFFECTIVE WEBSITES

7. Write concisely
Break up paragraphs
Use headings and sub-heads
Use ‘blurbs’ to show readers
what they can find in a link
Make action easy
WRITING FOR WEBSITES

8. SOCIAL MEDIA
The online technologies and practices
that the public use to share opinions,
insights, experiences and perspectives
on a personal level

9. Social Networks
(e.g. Facebook, Twitter, LinkedIn)
Photo/Video Sharing
(e.g.YouTube, Flickr, Pinterest, Instagram)
Blogs
Online forums
Wikis
Flickr: daniel_iversen

10. Improve communications
(internal/external/potential customers)
Build brand, support Marketing and Sales
Do real-time consumer surveys
Generate awareness
Provide customer service
Manage reputations
Sustain growth
HOW COMPANIES USE SOCIAL MEDIA

11. CASE STUDY: BOOKS ACTUALLY

12. CASE STUDY: BOOKS ACTUALLY

13. Features
On demand access 24/7, instant availability
Interactivity/User participation
Community formation
Democratisation of media

14. Drawbacks
Over reliance on technology
Information overload
Unchecked/ uncontrolled/
unverified information
Expectation of prompt updates

15. Implications
Corporate messaging
Reputation management
Relationship building
Digital channel monitoring
Stakeholder empowerment
Integration of digital platforms

16. Flickr: helenaperezgarcia
Typography
White Space
Colour
DESIGN PRINCIPLES

17. Art and Technique of using type and
graphics in one composition of printed
matter so as to
communicate effectively
Attract attention with type and space
by applying design principles
Flickr: typoatelier

18. Sustain interest
Establish mood
Maintain legibility
Inject distinctive style
Flickr: jjordenn

19. Legibility
Clarity of the image when reproduced in printed matter
Readability
Ease and comfort with which matter can be read
Both are fundamental
Image: mattgilbert.net

20. White Space: 2 Categories
Margins, Vertical ‘gutter’ between columns,
leading within body text and paragraph indents
Extra space at top of page
Image: behance.net

21. White Space: Mood and Image
Wealthy, upscale, prestigious and elegant
Use lots of white space

22. White Space: Mood and Image
Down-to-earth, ordinary folks
Enough white space that it is legible and readable

23. White Space: Mood and Image
‘Cheap, mass-produced, amateurish’
Cluttered page with little margin, less gaps in-between

24. Image: goo.gl/Y4RUx

25. Non-verbal
communication
Symbolism and
meanings beyond ink
Perception of different
colours
Emotional responses
evoked through:
Warm colours
Cool colours
Neutral colours
Image: usabilitypost.com

26. Who is your
audience?
What colours appeal
to them?
Colour preference
often determined by
culture
Do the chosen
colours represent
your company well?
Image: usabilitypost.com

27. http://goo.gl/TEim0
Image: usabilitypost.com

28. 4 Colour (CMYK) or Process Colour
2 Colour or Spot Colour

29. ANY QUESTIONS?
THE END