Filthy Linking Rich: Driving the Right Traffic to your Site Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address: Free and paid linking tools. Issues that may affect how your pages rank. Foundational, media, and universal link-building tactics

1. Earned Link Building
Do we need to be special?
Kristjan Mar Hauksson
Smfb.com
COO
London • 10–13 February 2014 • #SESLON @SESConf

2. London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb
What do I know?
• Kristján Már Hauksson
– COO SMFB Engine
– Been doing this for 15 plus years
• Other:
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Married & five kids
Specialize in Multilingual Internet Marketing
Written two books about Internet Marketing
Advisory board Bing Advertising
Board of Directors SEMPO.org
Google Certified
Frequent speaker at conferences around the world
Been quoted by Mashable, State of Search, Reuters , WSJ and more

3. London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb
Link-building Thoughts…
• 1999 – 2005
– Link Exchange, Email for a link, Directories, Blog
Comments, Articles & Blog roles
• 2006 – 2010
– Paid for links, Link Networks, Link bait, Guest blogging
& Broken Link Building
• 2011 - 2013
Press Releases, Blog Networks & Social Signal
• 2014 …. Earned?

4. London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb
Geox

5. London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb
Volvo Trucks

6. London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb
Then there is this

7. So?
London • 10–13 February 2014 • #SESLON @SESConf

8. Thanks
Kristjan Mar Hauksson
kmh@smfb.com
London • 10–13 February 2014 • #SESLON @SESConf