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Millennial Trends Behaviors,
Attitudes, and Interests of the Youth
NORMAN HONORIO A. CELESTE
JHS Teacher I
VICTORIA J. TUACAR NATIONAL HIGH SCHOOL
Things to ponder:
Empty your cups
Be open and believe
in yourself
Know that you need the
help of others
OPEN SPACE TECHNOLOGY PRINCIPLES
Principle 1
Whoever comes are the
right people
Principle 2
Whatever happens is the only
thing that could have
Principle 3
Whenever it starts is the
right time
Principle 4
When it’s over, it’s over
1. To know who are the millennials and what
are their common characteristics in order
to understand them.
2. To determine the strengths and
weaknesses of the millennials through
their common characteristics in order to
manage, lead, counsel and journey with
them.
Objectives
Sheila Marie “Shake” Guevarra-Hocson
The term millennial was first introduced by Neil Howe and William
Strauss in their 1991 book Generations. It was coined to describe
the generational cohort of people born between 1980
One of the reasons behind the name is the fact that
millennials were graduating high school in the year
beginning of the new millennium).
and 2000.
the oldest
2000 (the
BABY BOOMERS (1940-1964)
GENERATION X (1965-1981)
GENERATION Y (1982-1994)
GENERATION Z (1995-2012)--present
• individuals who reached adulthood around the
turn of the 21st century.
• “millennial cohorts” – consisting of individuals
born between 1982 and 2004 (Hawe and Strauss, 1991)
• born at the dawn age – digital natives (Philippine
Association of National Advertisers)
Generation Y is the most tech-savvy and connected of
all age groups
Telefónica & Financial Times (2013) surveyed more
than 12,000 millennials across 27 countries in six
regions. On average, they spent 6 hours online
everyday.
Being so connected has made millennials more
globalized through social media
Majority of millennials reported they were most
anxious about the economy, with social inequality
being their second-most concern (Telefónica, 2013
II. Millennials in the Community
17
36% of North American millennials, 59% of Asian
millennials and 70% of Latin American millennials
ranked climate change as “very pressing” concern
•Majority of respondents from Latin America, Asia,
Central and Eastern Europe, and the Middle East and
Africa, were optimistic about their countries’ futures,
while only minority of millennials in the U.S. and in
Western Europe felt confident that their countries’ best
days were ahead of them.
II. Millennials in the Community
• The World Economic Forum’s Global Shapers 2015
Annual Survey surveyed more than 1,000 millennials
representing 125 countries and found that 85% of
millennials voted in national elections, 68.9% in regional
elections and 71.2% voted for city authorities.
(From Developed to Developing Cultures: How Millennials
are Influencing the World, February 2016)
II. Millennials in the Community
19
1.Treated as special and important.
2.Has been the most wanted.
3.Every milestone was marked with celebrations and
praise.
4.They may carry a sense of entitlement about them
and have an expectation of frequent positive feedback.
5.They feel they are here to solve world problems that
older generations have failed to solve.
6.They crave attention.
A. SPECIAL
What are the common characteristics
of millennials?
1. Highly protected as children.
2. They were sheltered.
3. As college students, they may expect faculty
and staff to shelter, protect, and nurture them –
and resolve their conflicts for them.
B. SHELTERED
What are the common characteristics
of millennials?
21
1.They are motivated, goal-oriented, and confident in
themselves and the future.
2.They expect college to help launch them to greatness.
3.They have high levels of optimism and they feel
connected to their parents.
4.They are assertive and believe they are “right”. In
Canada the Millennial generation is called the
“Sunshine” generation
C. CONFIDENT
What are the common characteristics
of millennials?
part of the
22
They are forming a tight-knit generation.
1.They are group oriented rather than being
individualists.
2.They may sacrifice their own identity to be
team.
3.They prefer egalitarian leadership, not hierarchies.
D. TEAM-ORIENTED
What are the common characteristics
of millennials?
23
own cohort,
s.
4.While they are group-oriented within their
they may “politely” exclude other generation
5.They do not want to stand out among their peers; they
want to be seen as part of the group.
6.They dislike selfishness and are oriented toward
service learning and volunteerism.
D. TEAM-ORIENTED
What are the common characteristics
of millennials?
ger picture of what
24
ation and crime
hard work,
1.Grade points are rising with this gener
is falling. The focus on getting good grades,
involvement in extracurricular activities, etc. is resulting
in higher achievement levels.
2.They see college as the key to a high paying job and
success, and may miss the big a
college education is all about.
E. ACHIEVING
What are the common characteristics
of millennials?
and arts, whereas
fields.
25
career –and
since grade
3.They are pressured to decide early on a
have been put on a career track orientation
school.
4.Their focus is more on the world of achievement rather
than personal development. The Boomer generation
made their mark in the humanities the
Millennials prefer math and science
E. ACHIEVING
What are the common characteristics
of millennials?
26
ving every
1.Tightly scheduled as children and used to have
hour of their day filled with structured activity.
2.This generation may have lost a sense of pure
spontaneous play.
3.They may struggle with handling free time and time
management in general. In elementary, middle, and high
school, have had more hours of homework and less free time
than any of the previous generations.
4.They feel pressured to succeed. They’ve been pushed
hard to achieve, to avoid risks, and to take advantage of
opportunities.
F. PRESSURED
What are the common characteristics
of millennials?
27
authority.
government
1.Respectful to the point of not questioning
2.They are civic-minded and believe the
society
knows what’s best and will take care of them.
3.They fear being considered non-conformist. Their
clothing, music, and cultural markings will be very
mainstream.
H. CONVENTIONAL
What are the common characteristics
of millennials?
28
4.They value their parents’ opinions very highly.
5.They support and believe in social rules, and are more
in line with their parents’ values than most other
generations have been.
6.They are trying to invite rules and norms back into the
culture.
(Millennials Go To College (2003) by Neil Howe and
William Strauss.)
H. CONVENTIONAL
What are the common characteristics
of millennials?
Havighurst Model
B
R
A
V
E nvironment
ehaviors
elationships
ttitudes
alues
Don’t even try to manage Millennials, lead them. They must be
inspired and enabled through BRAVE leadership.
Millennials are “primed to do well by doing good.” For Millennials,
work must have meaning. They won’t commit to you or to the
organization. They will commit to a meaningful, good for others
cause.
B.Values-Purpose
With the Internet, information is always available. But it is a raw,
unfiltered, incomplete flood that needs to be assessed and
merged with experience and skills to be practically useful
A. Environment-Context
Teacher-Advisers as Second Parents
32
Any communication with Millennials must be wrapped in respect.
You must say you respect them. You must act with respect. You
must truly respect them. In general, they deserve your respect.
They have knowledge and skills that the other generations can
learn from.
D.Relationships-Message
Millennials “have a wonderful ‘can-do’ attitude and positive
personal self-image”. This can be utilized to everyone’s advantage
by encouraging them, being careful neither to squash their
ambitions nor put up artificial boundaries.
C. Attitude-Strategy
Teacher-Advisers as Second Parents
Treat Millennials with the same respect with which you want
them to treat you. Give them access to information. Forget
“need to know” limitations. They hunger to know what’s going on
and how their jobs fit into the organization’s purpose –which
should have a component that betters the world.
E.Behavior –Implementation
Teacher-Advisers as Second Parents
Henry is 11 years old and attends an Elementary School
which is located a few blocks from his home. He is in the
sixth grade and is an average student. Henry has always
been a bit shy and somewhat anxious around his peers.
He just moved to this city 3 months ago and has not yet
made any friends at the new school, though he does
have a "best friend" at his old school. Henry is quite tall
and thin for his age and is very self-conscious about his
appearance.
CASE STUDY
Teacher-Advisers as Second Parents
Over the past month, Henry has become increasingly
withdrawn. Several weeks ago he came home with a
tear in his favorite jacket. When his mother asked him
what happened, he hurriedly said it was an accident. He
goes straight to his room after school and shuts the
door.
CASE STUDY
Teacher-Advisers as Second Parents
His mother has noticed that he has become more
irritable and is often tearful, but when she tries to talk to
him about this, he tells her to go away. She is worried
about him but, thinks this is a phase he's going through
because they've just moved to a new city, etc. She also
worries about making Henry too dependent on her if
she gets too involved in his problems.
CASE STUDY
Teacher-Advisers as Second Parents
You hear through others that Henry is being teased by
his classmates several times a week. In particular, two
children -a girl and a boy, make fun of the way he looks
and have convinced most of his classmates to avoid
him at lunch.
CASE STUDY
Teacher-Advisers as Second Parents
Does a problem exist? If so, what is it?
How could you encourage Henry to talk about what is
happening?
Who are the people you may want to talk to about this
problem?
Who are the bullies? The victim? The witnesses?
What are some of the warning signs Henry displays?
DISCUSSION QUESTIONS
Teacher-Advisers as Second Parents
39
Does it make you feel better to hurt other people or
take their things?
Are you bigger and stronger than other people your
age? Do you sometimes use your size and strength to
get your way?
Have you been bullied by someone in the past and feel
like you have to make up for doing the same thing to
others?
Do you avoid thinking about how other people might
feel if you say or do hurtful things to them?
Ask your student these questions.
Teacher-Advisers as Second Parents
39
“Management is doing things right.
Leadership is doing the right things.”
―Peter Drucker
Thank you
so much!
Questions?
You can find me at:
⊹ normanhonorio.celeste@deped.govph
40

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Millenials: Understanding the Generation

  • 1. Millennial Trends Behaviors, Attitudes, and Interests of the Youth NORMAN HONORIO A. CELESTE JHS Teacher I VICTORIA J. TUACAR NATIONAL HIGH SCHOOL
  • 2. Things to ponder: Empty your cups Be open and believe in yourself Know that you need the help of others
  • 3. OPEN SPACE TECHNOLOGY PRINCIPLES Principle 1 Whoever comes are the right people Principle 2 Whatever happens is the only thing that could have Principle 3 Whenever it starts is the right time Principle 4 When it’s over, it’s over
  • 4. 1. To know who are the millennials and what are their common characteristics in order to understand them. 2. To determine the strengths and weaknesses of the millennials through their common characteristics in order to manage, lead, counsel and journey with them. Objectives
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Sheila Marie “Shake” Guevarra-Hocson
  • 10. The term millennial was first introduced by Neil Howe and William Strauss in their 1991 book Generations. It was coined to describe the generational cohort of people born between 1980 One of the reasons behind the name is the fact that millennials were graduating high school in the year beginning of the new millennium). and 2000. the oldest 2000 (the
  • 11. BABY BOOMERS (1940-1964) GENERATION X (1965-1981) GENERATION Y (1982-1994) GENERATION Z (1995-2012)--present
  • 12. • individuals who reached adulthood around the turn of the 21st century. • “millennial cohorts” – consisting of individuals born between 1982 and 2004 (Hawe and Strauss, 1991) • born at the dawn age – digital natives (Philippine Association of National Advertisers)
  • 13.
  • 14. Generation Y is the most tech-savvy and connected of all age groups Telefónica & Financial Times (2013) surveyed more than 12,000 millennials across 27 countries in six regions. On average, they spent 6 hours online everyday.
  • 15. Being so connected has made millennials more globalized through social media Majority of millennials reported they were most anxious about the economy, with social inequality being their second-most concern (Telefónica, 2013 II. Millennials in the Community
  • 16. 17 36% of North American millennials, 59% of Asian millennials and 70% of Latin American millennials ranked climate change as “very pressing” concern •Majority of respondents from Latin America, Asia, Central and Eastern Europe, and the Middle East and Africa, were optimistic about their countries’ futures, while only minority of millennials in the U.S. and in Western Europe felt confident that their countries’ best days were ahead of them. II. Millennials in the Community
  • 17. • The World Economic Forum’s Global Shapers 2015 Annual Survey surveyed more than 1,000 millennials representing 125 countries and found that 85% of millennials voted in national elections, 68.9% in regional elections and 71.2% voted for city authorities. (From Developed to Developing Cultures: How Millennials are Influencing the World, February 2016) II. Millennials in the Community
  • 18. 19 1.Treated as special and important. 2.Has been the most wanted. 3.Every milestone was marked with celebrations and praise. 4.They may carry a sense of entitlement about them and have an expectation of frequent positive feedback. 5.They feel they are here to solve world problems that older generations have failed to solve. 6.They crave attention. A. SPECIAL What are the common characteristics of millennials?
  • 19. 1. Highly protected as children. 2. They were sheltered. 3. As college students, they may expect faculty and staff to shelter, protect, and nurture them – and resolve their conflicts for them. B. SHELTERED What are the common characteristics of millennials?
  • 20. 21 1.They are motivated, goal-oriented, and confident in themselves and the future. 2.They expect college to help launch them to greatness. 3.They have high levels of optimism and they feel connected to their parents. 4.They are assertive and believe they are “right”. In Canada the Millennial generation is called the “Sunshine” generation C. CONFIDENT What are the common characteristics of millennials?
  • 21. part of the 22 They are forming a tight-knit generation. 1.They are group oriented rather than being individualists. 2.They may sacrifice their own identity to be team. 3.They prefer egalitarian leadership, not hierarchies. D. TEAM-ORIENTED What are the common characteristics of millennials?
  • 22. 23 own cohort, s. 4.While they are group-oriented within their they may “politely” exclude other generation 5.They do not want to stand out among their peers; they want to be seen as part of the group. 6.They dislike selfishness and are oriented toward service learning and volunteerism. D. TEAM-ORIENTED What are the common characteristics of millennials?
  • 23. ger picture of what 24 ation and crime hard work, 1.Grade points are rising with this gener is falling. The focus on getting good grades, involvement in extracurricular activities, etc. is resulting in higher achievement levels. 2.They see college as the key to a high paying job and success, and may miss the big a college education is all about. E. ACHIEVING What are the common characteristics of millennials?
  • 24. and arts, whereas fields. 25 career –and since grade 3.They are pressured to decide early on a have been put on a career track orientation school. 4.Their focus is more on the world of achievement rather than personal development. The Boomer generation made their mark in the humanities the Millennials prefer math and science E. ACHIEVING What are the common characteristics of millennials?
  • 25. 26 ving every 1.Tightly scheduled as children and used to have hour of their day filled with structured activity. 2.This generation may have lost a sense of pure spontaneous play. 3.They may struggle with handling free time and time management in general. In elementary, middle, and high school, have had more hours of homework and less free time than any of the previous generations. 4.They feel pressured to succeed. They’ve been pushed hard to achieve, to avoid risks, and to take advantage of opportunities. F. PRESSURED What are the common characteristics of millennials?
  • 26. 27 authority. government 1.Respectful to the point of not questioning 2.They are civic-minded and believe the society knows what’s best and will take care of them. 3.They fear being considered non-conformist. Their clothing, music, and cultural markings will be very mainstream. H. CONVENTIONAL What are the common characteristics of millennials?
  • 27. 28 4.They value their parents’ opinions very highly. 5.They support and believe in social rules, and are more in line with their parents’ values than most other generations have been. 6.They are trying to invite rules and norms back into the culture. (Millennials Go To College (2003) by Neil Howe and William Strauss.) H. CONVENTIONAL What are the common characteristics of millennials?
  • 29. B R A V E nvironment ehaviors elationships ttitudes alues Don’t even try to manage Millennials, lead them. They must be inspired and enabled through BRAVE leadership.
  • 30. Millennials are “primed to do well by doing good.” For Millennials, work must have meaning. They won’t commit to you or to the organization. They will commit to a meaningful, good for others cause. B.Values-Purpose With the Internet, information is always available. But it is a raw, unfiltered, incomplete flood that needs to be assessed and merged with experience and skills to be practically useful A. Environment-Context Teacher-Advisers as Second Parents
  • 31. 32 Any communication with Millennials must be wrapped in respect. You must say you respect them. You must act with respect. You must truly respect them. In general, they deserve your respect. They have knowledge and skills that the other generations can learn from. D.Relationships-Message Millennials “have a wonderful ‘can-do’ attitude and positive personal self-image”. This can be utilized to everyone’s advantage by encouraging them, being careful neither to squash their ambitions nor put up artificial boundaries. C. Attitude-Strategy Teacher-Advisers as Second Parents
  • 32. Treat Millennials with the same respect with which you want them to treat you. Give them access to information. Forget “need to know” limitations. They hunger to know what’s going on and how their jobs fit into the organization’s purpose –which should have a component that betters the world. E.Behavior –Implementation Teacher-Advisers as Second Parents
  • 33. Henry is 11 years old and attends an Elementary School which is located a few blocks from his home. He is in the sixth grade and is an average student. Henry has always been a bit shy and somewhat anxious around his peers. He just moved to this city 3 months ago and has not yet made any friends at the new school, though he does have a "best friend" at his old school. Henry is quite tall and thin for his age and is very self-conscious about his appearance. CASE STUDY Teacher-Advisers as Second Parents
  • 34. Over the past month, Henry has become increasingly withdrawn. Several weeks ago he came home with a tear in his favorite jacket. When his mother asked him what happened, he hurriedly said it was an accident. He goes straight to his room after school and shuts the door. CASE STUDY Teacher-Advisers as Second Parents
  • 35. His mother has noticed that he has become more irritable and is often tearful, but when she tries to talk to him about this, he tells her to go away. She is worried about him but, thinks this is a phase he's going through because they've just moved to a new city, etc. She also worries about making Henry too dependent on her if she gets too involved in his problems. CASE STUDY Teacher-Advisers as Second Parents
  • 36. You hear through others that Henry is being teased by his classmates several times a week. In particular, two children -a girl and a boy, make fun of the way he looks and have convinced most of his classmates to avoid him at lunch. CASE STUDY Teacher-Advisers as Second Parents
  • 37. Does a problem exist? If so, what is it? How could you encourage Henry to talk about what is happening? Who are the people you may want to talk to about this problem? Who are the bullies? The victim? The witnesses? What are some of the warning signs Henry displays? DISCUSSION QUESTIONS Teacher-Advisers as Second Parents
  • 38. 39 Does it make you feel better to hurt other people or take their things? Are you bigger and stronger than other people your age? Do you sometimes use your size and strength to get your way? Have you been bullied by someone in the past and feel like you have to make up for doing the same thing to others? Do you avoid thinking about how other people might feel if you say or do hurtful things to them? Ask your student these questions. Teacher-Advisers as Second Parents
  • 39. 39 “Management is doing things right. Leadership is doing the right things.” ―Peter Drucker
  • 40. Thank you so much! Questions? You can find me at: ⊹ normanhonorio.celeste@deped.govph 40