Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
28. • Without clearly mapping out a path for your clients to move
through you are leaving your sales up to chance.
• Must know the exact steps people must take to give you $$$
• This isn’t salesy, sleazy or manipulative.
• It’s about understanding human behaviour and your
product/services.
• Your sales process will be, or potentially could be, different
for each product + service you provide.
• You will need to map out the process for both new clients
and repeat clients
What Is Your Sales Process?
29. Buy Products/
Services
Sign Up For
Your Offer
Find You On
Facebook
What Is Your Sales Process?
Lots of BelieveMe Bank Building
31. The Person In The
Bullseye Represents
Your Ideal Client
• Love To Work With
• Pay Their Bills On Time
• Wants What You Offer, How You
Want To Offer It
• Any Other Factors That Are
Important To You!
Not Every Customer
You Get Will Be In The
Bullseye
32. • Understanding your ideal clients assists with;
• where you market your business + events you attend
• how you communicate (language, style, tone)
• where you communicate (timing, media)
• Tailor Your Communication to Only One Person.
• Connect With Them. Build Rapport + Connection.
• By Gaining Ideal Client Clarity Your Business Becomes
Easier To Market, You Gain More Clients and Have Heaps
More Fun!
Define Your Market
41. • Your Market is already there + don’t make them come to
you
• First Goal: Attract + Engage with your market
• Second Goal: Get them off Facebook to your website and
email list!
• You should be using Facebook to generate warm qualified
leads to your business
• It’s essential to have both a personal profile and business
page
Facebook
42. • Almost 12 million Australians on Facebook
• 65% of Australian users log on daily to Facebook
• 50% check Facebook in the morning - before they get out of
bed!
• Average Facebook session is 22 minutes
• Facebook fans outspend non fans by 4 times
• 48% of your fans believe that you are a trustworthy source
of information
Facebook
51. • Content Helps People Decide If You Are A Good Fit
• That You Can Help Them + Understand Them
• Your Content Must Connect With Your Audience
• Based On SeeMe + BelieveMe = PayMe Formula There Are
Four Types Of Content
• SeeMe
• BelieveMe
• EngageMe
• PayMe
Content Creation
52. • Use your content to provide so much value that people
think
• “if this is free, imagine how create the paid information will
be”
• “this person really knows there stuff”
• “I like this person, they are like me!”
• Using Content Marketing you are able to LEVERAGE your
marketing efforts and TIME. Create it once and 1000‘s of
people can see it.
• Make it a reflection of you, your company, your brand and
your values
• Put your own unique STAMP on it.
Content Creation
53. • Brainstorm (we are going to do this later)
• Frequently Ask Questions
• Case Studies - Good, Bad & Ugly (sharing success + failures
+ lessons learned)
• Review on products & services you use (ie GoToWebinar vs
WebinarJam)
• Instructions, Tips + How To’s (save money on shampoo)
• Trending Topics (as long as relevant to your business)
• Your Personal Story/Experience + Your Companies Story
• Keywords (what are people searching for)
Content Creation Ideas
76. • Must Focus On Converting + Moving People From Facebook
• You Don’t Own Facebook (me either!) + It Could Be Gone
Tomorrow
• 20% Of Content Should Be Converting People To The Next
Steps Based On Your Sales Process
• Don’t Sell Too Much On Facebook Directly
Move People From Facebook
77. • Aim for 2 - 3 posts per day
• 80/20 rule
• Test + Measure The Best Times To Post (higher engagement)
• Post Consistently
• Ask For The Interaction
• Understand What Your Audience Wants
• Your Content Should Be Relevant To Your Market - Not YOU!
Content Creation
78. • Spend 30 minutes brainstorming the four types of content
and come up with a list like this;
• SeeMe - Inspirational Quotes
• BelieveMe - Tip On How To Avoid Swimmers Hair
• EngageMe - Fill in the BLANK
• PayMe - Join our free Webinar
• Remember the 80/20 Rule
• 20% PayMe
Content Creation
79. • Mix up your media - photos, video, written, links
• Proof Read - once, twice, three times
• Don’t use technical jargon - write like you speak
• Just Start - it becomes easier
• Write for your clients not peers
• Always lead people to take action or lead them to the next
step
Content Creation
80. • Basic Plan
• 1. Brainstorm topics - 30 min
• 2. Need 2 - 3 posts per day (5 days per week)
• 3. Only need about 30 pieces of content
• 4. Find other pages (websites) who content you are happy to
share
• 5. Schedule Content in Advanced
• 6. Remember to check in and join the conversation
Content Creation
82. • Without clearly mapping out a path for your clients to move
through you are leaving your sales up to chance.
• Must know the exact steps people must take to give you $$$
• This isn’t salesy, sleazy or manipulative.
• It’s about understanding human behaviour and your
product/services.
• Your sales process will be, or potentially could be, different
for each product + service you provide.
• You will need to map out the process for both new clients
and repeat clients
What Is Your Sales Process?
83. Buy Products/
Services
Sign Up For
Your Offer
Find You On
Facebook
What Is Your Sales Process?
Lots of BelieveMe Bank Building
84. • Often called your Optin Offer & Incentive
• Using Free Content to “Provide A Taste” and to “Hook” the
attention of your Ideal Client
• Once people have agreed to give you their permission to stay
in regular contact, you can build a deeper relationship with
them
• The goal of your HOOK - is to provide your ideal client with
an offer they can’t resist so they will join your email list
• Should be based on your ideal client + sales process
Hooking Your Market
85. • Your aim should be that it’s easy for people to access +
automatically delivered
• Offering something for FREE is best!
• Highly LEVERAGES offerings are best for time - webinars,
ebooks, reports, video series, checklists, fast action guides
• Should have a HIGH perceived value
• Focus on BENEFITS + OUTCOMES
• Clients need to think - how good is this free stuff, paid stuff
must be better
• Based on Sales Process - Melanie Miller Story
Hooking Your Market
86. • When creating focus on your title, branding & content!
• It’s the FIRST impression with your client
• Make it high quality - Mc Donalds VS Paris
• Give away your best stuff
• Brand Challenges VS Hot Brand Action - More Supercharged
action than your brand has gotten in months. Get the 5 day
brand challenge
• Ebook Vs Free Download (Limited Time Only) 12 Proven
Ways To Becoming Upstoppable
Hooking Your Market
87. • If you aren’t sure what your market wants - ask them!
• What do people need to know before they purchase your
products?
• What questions are people always asking?
• Can you provide an overview of your products + services?
• How to best use your products?
• Product Based - samples, free shipping etc
Hooking Your Market
89. • Required information;
•Attention Grabbing Headline which speaks directly to your
client
•Information on what your hook is
•Exactly what they need to do to get it (clear + simple)
•Optin Box (code from your email marketing program)
•Privacy + Spam Policy
• Free of all DISTRACTIONS and lead people to take ONE
ACTION!
Setting Up Your Hook
94. • Facebook Apps To Create These Tabs
•PageModo
•LeadPages
•WooBox
•Hundreds of others but these ones I recommend to my
clients
Setting Up Your Hook
108. Other Facebook Apps
• Attention grabbing or enticing image for each app
• Size is 111 x 74 pixels
• Create your own using tools such as PicMonkey or Pixlr
131. Get The Help, Insights & Plan That
Will Push Your Business To The
Next Level + Live The Life You Love
www.asknatalieacademy.com
132. I Can Help You Transform Your
Business
Where will you be 6 months
from now? Or Even 1 month
from now?
www.asknatalieacademy.com
Enrolment Closes Friday 21st
March
Cancel at any time = no risk