Twitter workshop for Seton Hall's Social Media Certificate.

1. What do so many people have to say? Mary Zedeck http://twitter.com/mzedeck Course Resources: http://blogs.shu.edu/zedeck/twitter-2011 Seton Hall University

2. What you will be learning today Access and navigate to workshop website with Twitter resources What is Twitter? How is Twitter different from Facebook? Understand how others are using Twitter Understand what people say on Twitter Create Twitter account Set up and edit profile settings – why is this important? Terminology: tweet, retweet, favorite, @reply (@mention), dm, # Twitter search and lists Twitter integration Investigate alternate tool for Twitter experience

3. What is Twitter? Definition: A social networking and micro-blogging service that allows you answer the question, "What’s happening?" by sending short messages 140 characters in length, called "tweets," to your friends or "followers.” “Twitter is blogging without the hassle!” - Anonymous

4. What’s all the fuss about? Twitter can help with the following: Getting real-time updates and news immediately Connect with people who you may not have been connected with Broadcast real-time updates immediately to your network

5. Twitter for Business You can use Twitter to: Listen to what people are saying about your brand and industry Professional development – network with like-minded peers in your field, see what articles they are reading and what conversations they are having Promote your content (blogs, webinars) and drive traffic to your website Share company news and special offers Generate buzz about an event

6. What to Tweet About What’s happening? Interesting facts about your industry Specials or promotions Information about events Handling customer service via Twitter

7. Let’s see what others say about Twitter

8. Twitter in the classroom

9. Twitter Statistics

10. More Twitter Statistics

11. Create your account

12. Sign up for a Twitter account http://twitter.com Your name Use an email you can retrieve here Password Sign up

13. Sign up for a Twitter account Account creation cont’d Your name Use an email you can retrieve here Password Choose a username Create my account Retrieve confirmation email Click on link in email to confirm

14. Your Twitter account Your account Let’s take a look around Your first tweet Answer this question in your first tweet:Your Name and What is your favorite movie? Use the hashtag #shusmc Tweet

15. Follow @mzedeck Search mzedeck Search Follow Follow others in the workshop

16. BASICS

17. Getting Started on Twitter Branding yourself Choosing a username Choosing a photo(i.e. headshot, logo, etc) Choosing a background Build your network Find who is already using Twitter Follow people you are interested in

18. Your Profile Edit your profile Add profile picture Your name Location Bio Save

19. TERMINOLOGY

22. # = adding a hashtag to a tweet

23. RT = retweeting is sharing tweets with others

25. Anatomy of a Tweet – RT, DM

26. @Reply = Public Conversation For example, @mzedeck in a tweet means you are either sending a public message to that user or you are mentioning that user in your tweet There is a linked search to your username on your Twitter homepage (@Mentions)

27. Retweeting or “RT” Twitter users share the best links, tweets and gems they find from others they are following Important to do in order to build community and not just appear to be putting out your own content Connect with people and let them know you’re there (gain followers!)

29. Favorite tool of conferences and event organizers

30. If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)

31. #hcr, #health– health care

32. #Easter

33. Create your own

34. #SHUcommence09

35. #edtech

37. Tweeting Activity @reply to @mzedeck and two or more participants in the workshop Make sure to use #shusmc at the end of your tweet Send a DM to @mzedeck and two or more participants in the workshop RT one of @mzedeck’s tweets and RT two or more participants in the workshop Try adding links to your tweets Try using Favorites

38. SEARCH

39. Twitter Search

40. Search Activity Search for people or organizations to follow Search Box Who to Follow Search for hashtags Save this search Trends

41. EXAMPLES

42. Business Example: Zappos Zappos (@zappos) Customer service Company transparency Brand proliferation Other examples: Comcast (@comcastcares) Dell.com (@delloutlet) Motore Coffee (@motore)

43. News Example: CNN CNN (@cnnbrk) Breaking news worldwide Connecting with a network of virtual reporters Other examples Hudson River plane crash Presidential Inauguration Earthquakes in Italy

44. Personal Example: Shaq Shaquille O’Neal (THE_REAL_SHAQ) Connecting with fans at a personal level Ability to control their brand Other Examples: Ashton Kutcher (@aplusk) Kevin Rose (@kevinrose) Lance Armstrong(@lancearmstrong)

45. Additional Examples Mashable’s 9 Lessons From Successful Brands on Twitter JetBlue Starbucks Vevo Charlotte Russe Bergdorf Goodman Taco Bell Delta Dunkin’ Donuts Cisco Systems

46. INTEGRATION

47. Integrating Twitter with Life Cell phone: Connect it with your text messaging Use 3rd party applications to tweet Blogging: Use Twitterfeed.com to push your blogs to Twitter automatically Facebook Connect your tweets with your Facebook Status using the Twitter Application

48. TOOLS

49. Twitter Desktop Clients TweetDeck Seesmic

50. Let’s try TweetDeck (mobile version also available) Launch the application on your desktop Log in TweetDeck

51. Questions?Email: mary.zedeck@shu.eduTwitter: @mzedeck