Wallet Wise Marketing is a training session on free marketing tools for real estate agents as presented by Matthew Rathbun. The session covers a variety of topics from building consumer personas, to targeting and utilizing free online and offiline tools to engage consumers in a meaningful way. For more information visit www.TheAgentTrainer.com

1. WalletWise
TheAgentTrainer.com | @MattRathbun
Matthew Rathbun
ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SRES, SFR, SRS
Marketing

3. TheAgentTrainer .com/WalletWise
Resources | SlideDeck | Videos | Tools

4. ORGANIZEDCHAOS

5. KNOW YOUR CLIENTS

6. NAR Profile
of Buyer
and Sellers

7. The Seller

8. Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%Agent Referral
3%Open House

9. 33%Sellers Will Refer Their
Agent to more than 3 people

10. Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House

11. The Buyer

12. 96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy

13. 12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home

15. Where Did Clients For From?
2016 NAR Profile of Home Buyers and Sellers
SOI Referral -48%
Previous Client - 14%
Internet - 12%
Agent
Referral - 6%
Open House - 5%
Sign - 5%
Direct Contact - 5%
Floor Duty - 2% Search Engine - 1%
RELO - 1%

16. The Basics of Marketing

17. End the Clone Era

18. Digital Story Telling

19. Profile Photos | Avatars

20. LastPass.com

21. The Basics of Promotion

22. Your Website

23. placester.com

24. placester.com/NAR

25. Your BioLorem Ipsum is simply dummy
text of the printing and typesetting
industry. Lorem Ipsum has been
the industry's standard dummy
text ever since the 1500s, when
an unknown printer took a galley
of type and scrambled it to make
a type specimen book.
It has survived not only five centuries,
but also the leap into electronic
typesetting, remaining essentially
unchanged. It was popularised in the
1960s with the release of Letraset
sheets containing Lorem Ipsum
passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
•Write in the First Person
•Tell a client your story, as
well as theirs.
•Long and Short Version
•Awards and Experience?
•Save as a document
•Refresh once per year.
Check it out at MyAgentMatthew.com

26. Hemingwayapp. com

28. CloudCMA Home Estimate

29. DIY Network Groups
•Lunch Meetings
•Pick Lifestyle “Connectors”
•Common Landing Page Like Google Groups

30. RETHINK
Parties

31. 139 Years Old...
...and It Still Works

33. Build Your Sphere

34. SOI

35. NARRPR

36. FSBO
Packets,
Sites and
Conversion

37. Where
Buyers
Look
Report
narrpr.com
Website
Invite
Summary of
Documents
Resume
&
References
Plan
Basic
PacketFSBO

38. • Search MLS
• Automated Search
• Must Be Done Early
• Why Expired?
• Can You Help?
• How Can You Help?
Expired Listings

39. CVMkr.com

40. Tradeshows,
Festivals and
Fairs

41. HUDMail

42. Aggregators

43. Zillow.com/Agents
•Create/Update Profile
•Free Webinar’s
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site

45. Claim and
Enhance
Your
Listings!

47. MailChimp

48. coschedule.com/headline-analyzer

49. techsmith.com/screen-capture.html

50. Google.com/NikCollection

51. google.com/Alerts

52. HomeSnap (MRIS)

53. Write
Articles
• HOAs
• Newspapers
• Other Businesses

54. Vistaprint

55. Listing Specific Business Cards

56. google.com/PlacesForBusiness

57. Ask Lender to write a letter
1
Pull 11-18 month old rented
properties
2
Draft standard letter
3
Pull 1 page of listings matching
price range of monthly rent
4
Pull it all together and
mail it out
5
Engaging Renters

58. Video Ideas
Neighborhood Tours
Client Interviews
Home Tours
Home Inspections
Vlogging

59. Consumer
Testimonial

60. HootSuite

61. Social Media

63. What to share?

64. Updater. com

65. Canva. com

66. Nextdoor.com

67. yelp.com

68. piktochart.com

69. rapportive.com

70. keywordtool.io

71. Handwritten Notes

72. CBx

73. Have Fun!
…no, seriously

74. EliteScoop.com/LeadGen