Wallet Wise Marketing is a training session on free marketing tools for real estate agents as presented by Matthew Rathbun. The session covers a variety of topics from building consumer personas, to targeting and utilizing free online and offiline tools to engage consumers in a meaningful way. For more information visit www.TheAgentTrainer.com
10. Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House
12. 96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy
13. 12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home
15. Where Did Clients For From?
2016 NAR Profile of Home Buyers and Sellers
SOI Referral -48%
Previous Client - 14%
Internet - 12%
Agent
Referral - 6%
Open House - 5%
Sign - 5%
Direct Contact - 5%
Floor Duty - 2% Search Engine - 1%
RELO - 1%
25. Your BioLorem Ipsum is simply dummy
text of the printing and typesetting
industry. Lorem Ipsum has been
the industry's standard dummy
text ever since the 1500s, when
an unknown printer took a galley
of type and scrambled it to make
a type specimen book.
It has survived not only five centuries,
but also the leap into electronic
typesetting, remaining essentially
unchanged. It was popularised in the
1960s with the release of Letraset
sheets containing Lorem Ipsum
passages, and more recently with
desktop publishing software like Aldus
PageMaker including versions of Lorem
Ipsum.
•Write in the First Person
•Tell a client your story, as
well as theirs.
•Long and Short Version
•Awards and Experience?
•Save as a document
•Refresh once per year.
Check it out at MyAgentMatthew.com
57. Ask Lender to write a letter
1
Pull 11-18 month old rented
properties
2
Draft standard letter
3
Pull 1 page of listings matching
price range of monthly rent
4
Pull it all together and
mail it out
5
Engaging Renters