What is the relationship between megatrends and new business? Roope Mokka's presentation at Chalmers University drills into megatrends and creates a case for resource smart business.

1. megatrends and
new business
Roope Mokka // Demos Helsinki

2. Demos
Helsinki

3. Demos HElsinki
...is a sustainable innovations think tank.
We believe that sustainable lifestyles are
the next business frontier.
* Offices: Helsinki & Gothenburg
* Established: 2005
* Strategy: international growth 2014–2020
* Focus: Co-creation + Foresight
We bring out the important in the
complexity. At the core of our work is
In the press:
interdisciplinary and independent research.
Clients include:

4. Megatrends
Drive
business

5. the next wave?
?

6. Suburbanisation 1950–1990's

7. cars!

8. re-urbanisation 2000-

9. urbanisation=
lifts!
KONE:
”Global megatrends drive our
business. The direction and shape
of the global lift and escalator
industry are driven by four
megatrends: urbanisation,
changing demographics, the
increasing importance of safety,
and concern for the environment.”

10. In 1984 a megatrend moment happened.
ICT was connected to a megatrend of the 1980’s and 90’s! Individualisation.
10

11. What are megatrends:
1.Things that affect everything
2.Things that are very unlikely to go away
3.Things that interact with each other
4.Things that create trends, technologies and
industries
5. Things changing in definition, but remaining
the same in essence

12. What megatrends are not:
1. Trends or fashions
2. Technologies or industries
3. Local phenomena
4. Something you can abolish with a
magic bullet

13. Demos
Helsinki
Megatrends

14. Demos Helsinki
Megatrends
1. Scarce resources
2. Population shift
3. The metropolis economy
4. Technological planetarism
5. Post-individualism

15. Scarce
resources

16. Population
shift

17. The metropolis
economy

18. Technological
planetarism

19. INFLUENCERS: Coming Down To You, Your Passion & Your Charismatic
Postindividualism
...consumer trust in brands
has declined by 50%
in a decade,
down from 52% to 25%.
Instead, people trust
their peers.

20. Resource
scarcity
and
business

21. Amount of users

22. revenue

23. Number of cars

24. iPhones

25. Animal protein consumption

26. TEDx’s seminars

27. Consumption of energy

28. Airmiles

29. Sensors

30. Base-stations

31. Solar panels installed base

32. CO2 emissions
You are here

33. CO2 emissions
the physical reality

34. a historic change
??
? ?
? ?
?
? ??
?? ?
? ? ? ?
? ??? ?
?
1968
1990
2010
2030
2050

35. er
op
p
C
l
ed la
nd
al
tur
Na
gas
r
ate
W
Oi
Cult
spor ivat
Pho

36. ve
Lo
ss
ine
cy
W
ea
lth
tan
ec
xp
pp
Ha
Lif
ee
ions ree
vat F do
Inno
m

37. no.... however things are going to change massively and fast.

40. BOTTOM LINE:
What
changes
the most?

41. nnöillä on mahdollista saada aikaan merkittäviä säästöjä energiansidipäästöissä. Rakennusten energiankulutusta vähentämällä
neljäsosa tarvittavista kasvihuonekaasupäästöjen vähennyksistä.
Most resource intensive fields of consumption
aasti
Asuminen
Housing
Liikkuminen
Mobility
Ruoka
Food
korjaa
Kuluttaminen
aasti Shopping
uomio
isiin
Vapaa-aika
Leisure
Matkustaminen
Tourism
0
10 %
20 %
Yksityisen kulutuksen päästöt Suomessa
30 %
40 %

42. Housing
DISRUPTION
Mobility
Food
i.e. good news for startups!

43. Housing ARPU≈8000 SEK
Mobility≈3000 SEK
Food 10–15% of all
consumer spend
Facebook ARPU = $1.21

44. next wave

45. re-urbanisation 2000-
World most resource
smart business?

46. Peloton Club
Peloton Club is the peer-incubator for
energy smart startup companies. Our
teams create solutions to wicked problems.
Where is the economy heading? Are we
doomed to crises after crises, without any
idea where we are going? It takes courage
to say out loud that there is another way.
It takes courage to make an impact in
the new economy.

47. Conclusions:
resource smart business...
...creates customer value and frees
people from natural resource
dependency.
...does not lead to more resource
use somewhere else – pure
efficiency does not cut it.
...scales like there is no end, i.e. is
affordable.
...not minimizing impact but
maximizing it!

48. The
challenge
for you!

50. twitter @mokka
Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki