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...is a sustainable innovations think tank.
We believe that sustainable lifestyles are
the next business frontier.
* Oﬃces: Helsinki & Gothenburg
* Established: 2005
* Strategy: international growth 2014–2020
* Focus: Co-creation + Foresight
We bring out the important in the
complexity. At the core of our work is
In the press:
interdisciplinary and independent research.
”Global megatrends drive our
business. The direction and shape
of the global lift and escalator
industry are driven by four
changing demographics, the
increasing importance of safety,
and concern for the environment.”
In 1984 a megatrend moment happened.
ICT was connected to a megatrend of the 1980’s and 90’s! Individualisation.
What are megatrends:
1.Things that aﬀect everything
2.Things that are very unlikely to go away
3.Things that interact with each other
4.Things that create trends, technologies and
5. Things changing in deﬁnition, but remaining
the same in essence
What megatrends are not:
1. Trends or fashions
2. Technologies or industries
3. Local phenomena
4. Something you can abolish with a
INFLUENCERS: Coming Down To You, Your Passion & Your Charismatic
...consumer trust in brands
has declined by 50%
in a decade,
down from 52% to 25%.
Instead, people trust
World most resource
Peloton Club is the peer-incubator for
energy smart startup companies. Our
teams create solutions to wicked problems.
Where is the economy heading? Are we
doomed to crises after crises, without any
idea where we are going? It takes courage
to say out loud that there is another way.
It takes courage to make an impact in
the new economy.
resource smart business...
...creates customer value and frees
people from natural resource
...does not lead to more resource
use somewhere else – pure
eﬃciency does not cut it.
...scales like there is no end, i.e. is
...not minimizing impact but