Funnel marketing is an inbound marketing event focussing on B2B marketing. It forms part of the Festival of Marketing, taking place in London, October 2013
30. In-bound marketing; Breaking the shackles of being typecast
Phillip Martin, Head of Marketing, Amadeus
Frankencontent: clever ways to manage your stakeholders and avoid the horror of content by committee
Catherine Toole, Founder & CEO, Sticky Content
Data, data everywhere ... but is it making your website perform better?
Ben Harris, CEO, Decibel Insight
How Online & Digital Channels Work Together to Attract Customers, Drive Sales and Increase Conversion
Mark Johnston, Head of Digital Marketing, Microsoft UK
Inbound content marketing & SEO demystified
John Readman, Commercial Director, Search Laboratory
Bridging the Divide Between Sales & Marketing to Ensure Intelligent Lead Management and Conversion
Holly Donahue, Senior Marketing Manager, The Economist Intelligence Unit
The slow marketing movement
Maria Burpee, Marketing Director, Dell