'Please don't switch off your phones' Using Social media Tools and Smart Response Systems in the Classroom, Because Learning can be fun' - Sukhbinder Barn and Mark McPherson

1. ‘Please don’t switch off your
phones.’ Using Social Media Tools
and Smart Response Systems in the
‘classroom,’ because sometimes
learning can be fun!
Middlesex University Learning and
Teaching Conference:
‘Creative Curriculum’

2. Plan of action
• A creative curriculum: A context
• Programme overview as the object of study
• An application of some this ‘apparent’
creativity and gathering further evidence
across disciplines and services
Sukhbinder Barn
Mark McPherson

3. Can every individual be creative?
• ‘Not a trait granted to the chosen few’ (Moreau and Dahl,
2005)
• Balkin, 1990: ‘creativity is an acquired behaviour, learnable,
teachable, tangible and crucial to human development’
• It includes: ‘the generation of ideas, alternatives and
possibilities’ (Smith, 1998)
• Diversity in personality types, disciplines and different ways
of thinking heighten individual and group creativity
• Group creativity works best when members have fun, play
and are relaxed with each other (Goldberg, 2012)
• Group creativity relies on self management

4. A former colleague said only yesterday ‘that marketing education should
reclaim its’ roots and focus more on theorising and less digitising …we should stop
‘training’ our students for work and educate them instead.’
He would hate what is coming next

6. Socrative
Smart student Response System
Twitter
QR Codes
Instagram

7. MA Marketing Management
Practitioner Perspectives Managing and
Marketing Events
Creative Communication
Strategy
Social Media Profit Earning Non-Profit AR and QR
Over £1500 Attendance
The Walkabout
Blind FootballMDX Live
ARUP visitGraduation
Ball
Marketing
Communications
brochure
Modules
The
‘Experiential’
‘Action’ and
‘Doing’ bit
The knowledge
and skills bit

8. Programme: MA Marketing Programmes
Module: Practitioner Perspectives (Residential)
Social Media: Socrative (student response); Instagram and Twitter
Purpose: Group bonding; information (faculty use)

9. The Residential
Programme
| 9
The Context
•The Marketing Programme residential field trip is an eight day (inclusive) applied
learning experience that sits within a 12 week/15 credit PG module: MKT4102
Practitioner Perspective.
•There are two field trips each academic year: one per September and January
cohorts
•External specialist service provider (through a competitive bidding process) to
help plan, organise and develop the field trip
•Since 2008 to date, 78 companies used in Liverpool, Edinburgh, Glasgow,
Newcastle/Gateshead and Sunderland
Experiential Learning: The Marketing Field Trip and Student Reflections

10. The Residential Programme
A Typical Week:
Date Morning: (09.00 – 12.00) Afternoon: (13.00 - 17.30)
Sat/Sun Depart – London, check-in, briefing
sessions
Team Building Activities
Mon City/Region Context Setting (GS) / Firm 1
(GS)
Firm 1 visit / Firm 2 (GS) + Visit
Tue MDX Session / Firm 3 (GS) + visit Firm 4 (GS) + visit / MDX Session
Weds Firm 5 (GS) + visit / MDX Session Firm 6 (GS) + visit / MDX Session
Thurs Firm 7 (GS) + visit / MDX Session Allocation of Case-studies /
Student Presentation Prep
Fri Student Presentations / MDX Session Free Time
Sat Return to London

11. Residential Field Trip Aims
Practical and applied perspective
of the marketing discipline
Expose students to current thinking and strategy
in consumer and business-to-business markets
Assessment preparation
Case Study
Presentation
Pecha Kucha
Enhance group work,
negotiation and
problem-solving skills

24. What the students said

25. Programme: MA Marketing Programmes
Module: Managing and Marketing Events
Social Media: Instagram, Twitter and Facebook (student use)
Purpose: Information, Communication, feedback, engagement

26. Managing and
Marketing Events
Understanding the planning, delivery
and evaluation process involved
in real time ‘events’
Assessment preparation
Literature review
Related to
experiential
learning
Enhance group work,
negotiation and
problem-solving skills
Evaluation/reflection
of a real event in which
students have
been directly involved
Knowledge and Skills
Creating Planning
Delivering Evaluating
The Event

27. HOW THEY USED A BIT OF SOCIAL
MEDIA

28. MBM Voting

29. MBM Event day promotion

30. MBM Event day promotion

32. Promoting other MAMM events

33. A bit of output from them…
• Move like Jagger flashmob (3.40-5.33)
*************
• https://m.youtube.com/watch?v=wWlAsaaIApU
• MDX graduation ball
• https://www.youtube.com/watch?v=gs_64GjEJLk
• MDX Cricket
• https://www.youtube.com/watch?v=dLCIRWYPO3Y

34. Programme: MA Marketing Programmes
Module: Creative Communication Strategy
Social Media: No SM but use of QR and Augmented Reality apps
Purpose: Information and Communication (student use), feedback

35. Creative Communication Strategy
Understanding communication, message strategy etc., etc.
The key bit: Application of ‘technology’
Assessment preparation
Application to
University
communications
Create real usable communication
Deconstructing
Reconstructing
The creative brief
Knowledge and Skills

36. HOW STUDENTS HAVE USED A BIT
OF TECHNICAL KNOW-HOW

39. QR Code Video Links
Employability: Spanish (1.09)
https://m.youtube.com/watch?v=_tlg6qbmUbg
Living and accommodation: Spanish (Silvia,
Jocelyn and Dominika)
https://m.youtube.com/watch?v=sXkBgglu4go
University life on campus: Spanish
https://m.youtube.com/watch?v=3ZyhyG2_WoI
Careers and Employability: Spanish
https://m.youtube.com/watch?v=_tlg6qbmUbg
Employability: US (2.22)
https://m.youtube.com/watch?v=ooRYsvZLH-o
Student experience: US (1.33 Liverpool residential
https://m.youtube.com/watch?v=hPexEcORMQM
Living and accommodation: US students (2.05)
https://m.youtube.com/watch?v=IMsQvuOQRmw
Careers and employability: US students (1.11)
https://m.youtube.com/watch?v=KBC-OAQjhro
London Sights
https://m.youtube.com/watch?v=pxYC0nw-NAM

40. SOCRATIVE, TWITTER, INSTAGRAM:
PEDAGOGY ‘CHUM’
HOW FACULTY CAN USE TECHY STUFF

41. Application
• Socrative:
– Similar usage for LDU and students finding learning resources
– Induction
– In class feedback/pulse/quiz
• Don’t be scared of allowing the phone to be used in the classroom
• Twitter:
– Information for students
– Students using to share curriculum content as they go about
their normal lives
• Instagram
– Video/picture diaries
– Capturing moments
– Content analysis of twitter feeds and instagram pictures

42. SOCRACTIVE: CHECKING FOR A
PULSE