SlideShare uma empresa Scribd logo
1 de 24
CHAPTER 4: CONDUCTING  MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS
CHAPTER 4: CONDUCTING  MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 QUESTIONS
Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object]
Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object]
The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object]
The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object]
After dining at a restaurant, the waiter gives you a “customer’s feedback form.”  This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object]
Unilever plans to launch a first-of-its-kind beauty product.  It wants to measure the set of consumers who will be interested.  Its appointed market researcher should measure:  8. ,[object Object],[object Object],[object Object],[object Object]
Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object]
Apple wants to know if iPad users are satisfied with the product.  What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 4: CONDUCTING  MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 ANSWERS
Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object]
Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object]
The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object]
The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object]
After dining at a restaurant, the waiter gives you a “customer’s feedback form.”  This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object]
Unilever plans to launch a first-of-its-kind beauty product.  It wants to measure the set of consumers who will be interested.  Its appointed market researcher should measure:  8. ,[object Object],[object Object],[object Object],[object Object]
Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object]
Apple wants to know if iPad users are satisfied with the product.  What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 4: CONDUCTING  MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS

Mais conteúdo relacionado

Mais procurados

Segmentasi, Targeting & Positioning
Segmentasi, Targeting & PositioningSegmentasi, Targeting & Positioning
Segmentasi, Targeting & PositioningNur Agustinus
 
Tourism marketing planning
Tourism marketing planningTourism marketing planning
Tourism marketing planningJohanna Heinonen
 
Creative Testing POV
Creative Testing POVCreative Testing POV
Creative Testing POVJudy Abel
 
Practical Guide To Market Research
Practical Guide To Market ResearchPractical Guide To Market Research
Practical Guide To Market ResearchJohn Chen, Jun
 
Marketing
MarketingMarketing
MarketingLepipi
 
Developing Marketing Plan for a Brand
Developing Marketing Plan for a BrandDeveloping Marketing Plan for a Brand
Developing Marketing Plan for a BrandMakhsudul Hasan
 
Market research
Market research Market research
Market research Ahmed Salah
 
Ch8 identifyingmarketsegmentturingantop10
Ch8 identifyingmarketsegmentturingantop10Ch8 identifyingmarketsegmentturingantop10
Ch8 identifyingmarketsegmentturingantop10Sheilanor Turingan
 
Business Plan Outline
Business Plan OutlineBusiness Plan Outline
Business Plan OutlineRabiya Jilani
 
Market research the risk of inaccurate translation july 27th 2015 (2) 2
Market research the risk of inaccurate translation july 27th 2015 (2) 2Market research the risk of inaccurate translation july 27th 2015 (2) 2
Market research the risk of inaccurate translation july 27th 2015 (2) 2-Robin -Ayoub-
 
Downloadable Template For Top Ten Marketing Concepts Assignment
Downloadable Template  For Top Ten Marketing Concepts  AssignmentDownloadable Template  For Top Ten Marketing Concepts  Assignment
Downloadable Template For Top Ten Marketing Concepts AssignmentAteneo Graduate School of Business
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3katietorpey1
 
Introduction to Market and Marketing - Session 1
Introduction to Market and Marketing - Session 1Introduction to Market and Marketing - Session 1
Introduction to Market and Marketing - Session 1Arjun Radeesh Kumar
 
Managing Marketing Processes_Seminar 4
 Managing Marketing Processes_Seminar 4 Managing Marketing Processes_Seminar 4
Managing Marketing Processes_Seminar 4Robin Teigland
 
HOW TO MAKE A MARKET SURVEY
HOW TO MAKE A MARKET SURVEYHOW TO MAKE A MARKET SURVEY
HOW TO MAKE A MARKET SURVEYNoor Ahamed
 

Mais procurados (20)

Segmentasi, Targeting & Positioning
Segmentasi, Targeting & PositioningSegmentasi, Targeting & Positioning
Segmentasi, Targeting & Positioning
 
Tourism marketing planning
Tourism marketing planningTourism marketing planning
Tourism marketing planning
 
Creative Testing POV
Creative Testing POVCreative Testing POV
Creative Testing POV
 
Practical Guide To Market Research
Practical Guide To Market ResearchPractical Guide To Market Research
Practical Guide To Market Research
 
Marketing
MarketingMarketing
Marketing
 
3 content plan and strategy i
3 content plan and strategy i3 content plan and strategy i
3 content plan and strategy i
 
Developing Marketing Plan for a Brand
Developing Marketing Plan for a BrandDeveloping Marketing Plan for a Brand
Developing Marketing Plan for a Brand
 
Market research
Market research Market research
Market research
 
Ch8 identifyingmarketsegmentturingantop10
Ch8 identifyingmarketsegmentturingantop10Ch8 identifyingmarketsegmentturingantop10
Ch8 identifyingmarketsegmentturingantop10
 
Business Plan Outline
Business Plan OutlineBusiness Plan Outline
Business Plan Outline
 
Market research the risk of inaccurate translation july 27th 2015 (2) 2
Market research the risk of inaccurate translation july 27th 2015 (2) 2Market research the risk of inaccurate translation july 27th 2015 (2) 2
Market research the risk of inaccurate translation july 27th 2015 (2) 2
 
Market Mapping
Market MappingMarket Mapping
Market Mapping
 
Downloadable Template For Top Ten Marketing Concepts Assignment
Downloadable Template  For Top Ten Marketing Concepts  AssignmentDownloadable Template  For Top Ten Marketing Concepts  Assignment
Downloadable Template For Top Ten Marketing Concepts Assignment
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3
 
Mm session1
Mm session1Mm session1
Mm session1
 
Introduction to Market and Marketing - Session 1
Introduction to Market and Marketing - Session 1Introduction to Market and Marketing - Session 1
Introduction to Market and Marketing - Session 1
 
Managing Marketing Processes_Seminar 4
 Managing Marketing Processes_Seminar 4 Managing Marketing Processes_Seminar 4
Managing Marketing Processes_Seminar 4
 
Task 3
Task 3Task 3
Task 3
 
Marketing
MarketingMarketing
Marketing
 
HOW TO MAKE A MARKET SURVEY
HOW TO MAKE A MARKET SURVEYHOW TO MAKE A MARKET SURVEY
HOW TO MAKE A MARKET SURVEY
 

Destaque

Destaque (10)

Demand forecasting
Demand forecastingDemand forecasting
Demand forecasting
 
Demand Forecasting and Inventory Planning in Omnichannel Retail
Demand Forecasting and Inventory Planning in Omnichannel RetailDemand Forecasting and Inventory Planning in Omnichannel Retail
Demand Forecasting and Inventory Planning in Omnichannel Retail
 
Demand Forecasting
Demand ForecastingDemand Forecasting
Demand Forecasting
 
Demand forecasting 12
Demand forecasting 12Demand forecasting 12
Demand forecasting 12
 
demand forecasting techniques
demand forecasting techniquesdemand forecasting techniques
demand forecasting techniques
 
Demand forecasting techniques ppt
Demand forecasting techniques pptDemand forecasting techniques ppt
Demand forecasting techniques ppt
 
Demand forecasting
Demand forecastingDemand forecasting
Demand forecasting
 
Demand Forecasting
Demand ForecastingDemand Forecasting
Demand Forecasting
 
Survey research
Survey researchSurvey research
Survey research
 
Slideshare ppt
Slideshare pptSlideshare ppt
Slideshare ppt
 

Semelhante a Top 10 Qs: Marketing Research and Forecasting Demand

Top 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandTop 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandMark Anthony
 
Top 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceTop 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceMark Anthony
 
Brand Tracking Studies
Brand Tracking StudiesBrand Tracking Studies
Brand Tracking StudiesPaul Olola
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studiesWhistling Crow
 
What do Module Eight” has in for usThis module will discuss
What do Module Eight” has in for usThis module will discuss What do Module Eight” has in for usThis module will discuss
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
 
Unlocking Customer Insights.pdf
Unlocking Customer Insights.pdfUnlocking Customer Insights.pdf
Unlocking Customer Insights.pdfSaletancy
 
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 - Thanh Vy _Nhat Minh_ Van...
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 -  Thanh Vy _Nhat Minh_ Van...Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 -  Thanh Vy _Nhat Minh_ Van...
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 - Thanh Vy _Nhat Minh_ Van...Văn Hiển
 
Ch4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniCh4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniMegha Behani
 
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, LiêmYoung Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, LiêmGiang Nguyễn
 
Market Research BBA NOTES
Market Research BBA NOTESMarket Research BBA NOTES
Market Research BBA NOTESJayKawale
 
Improved Questions Zaragoza V54
Improved Questions Zaragoza V54Improved Questions Zaragoza V54
Improved Questions Zaragoza V54meghannzaragoza
 
Bm 4.2 Marketing Planning
Bm 4.2 Marketing PlanningBm 4.2 Marketing Planning
Bm 4.2 Marketing PlanningMr. D. .
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxSadmanMuntasir
 
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)Consolidated Questions for Chapters 1 - 9 (except Chapter 5)
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)Rocheel Lee Deluta
 
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)Rocheel Lee Deluta
 
PRODUCT MARKETING NOTES.pdf
PRODUCT MARKETING NOTES.pdfPRODUCT MARKETING NOTES.pdf
PRODUCT MARKETING NOTES.pdfRohitJoshi749009
 
20 improved quistions for midterm
20 improved quistions for midterm20 improved quistions for midterm
20 improved quistions for midtermyang zhao
 
Ch 04 Marketing Research & Forecasting Demand
Ch 04 Marketing Research & Forecasting DemandCh 04 Marketing Research & Forecasting Demand
Ch 04 Marketing Research & Forecasting Demandmelaniechua
 

Semelhante a Top 10 Qs: Marketing Research and Forecasting Demand (20)

Top 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandTop 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting Demand
 
Top 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceTop 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with reference
 
Brand Tracking Studies
Brand Tracking StudiesBrand Tracking Studies
Brand Tracking Studies
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studies
 
What do Module Eight” has in for usThis module will discuss
What do Module Eight” has in for usThis module will discuss What do Module Eight” has in for usThis module will discuss
What do Module Eight” has in for usThis module will discuss
 
Unlocking Customer Insights.pdf
Unlocking Customer Insights.pdfUnlocking Customer Insights.pdf
Unlocking Customer Insights.pdf
 
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 - Thanh Vy _Nhat Minh_ Van...
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 -  Thanh Vy _Nhat Minh_ Van...Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 -  Thanh Vy _Nhat Minh_ Van...
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 5 - Thanh Vy _Nhat Minh_ Van...
 
Ch4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniCh4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behani
 
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, LiêmYoung Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
 
Market Research BBA NOTES
Market Research BBA NOTESMarket Research BBA NOTES
Market Research BBA NOTES
 
Improved Questions Zaragoza V54
Improved Questions Zaragoza V54Improved Questions Zaragoza V54
Improved Questions Zaragoza V54
 
Bm 4.2 Marketing Planning
Bm 4.2 Marketing PlanningBm 4.2 Marketing Planning
Bm 4.2 Marketing Planning
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptx
 
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)Consolidated Questions for Chapters 1 - 9 (except Chapter 5)
Consolidated Questions for Chapters 1 - 9 (except Chapter 5)
 
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)
Seatwork: Consolidated Questions for Chapters 1-9 (except chapter 5)
 
PRODUCT MARKETING NOTES.pdf
PRODUCT MARKETING NOTES.pdfPRODUCT MARKETING NOTES.pdf
PRODUCT MARKETING NOTES.pdf
 
20 improved quistions for midterm
20 improved quistions for midterm20 improved quistions for midterm
20 improved quistions for midterm
 
Ch 04 Marketing Research & Forecasting Demand
Ch 04 Marketing Research & Forecasting DemandCh 04 Marketing Research & Forecasting Demand
Ch 04 Marketing Research & Forecasting Demand
 
Lesson 13.2
Lesson 13.2Lesson 13.2
Lesson 13.2
 
Cb ppt
Cb pptCb ppt
Cb ppt
 

Mais de Mark Anthony

Intro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionIntro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionMark Anthony
 
National Income Accounting - Book Version
National Income Accounting - Book VersionNational Income Accounting - Book Version
National Income Accounting - Book VersionMark Anthony
 
GDP and National Income Accounting
GDP and National Income AccountingGDP and National Income Accounting
GDP and National Income AccountingMark Anthony
 
Circular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsCircular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsMark Anthony
 
Macroeconomics wk2 3
Macroeconomics wk2 3Macroeconomics wk2 3
Macroeconomics wk2 3Mark Anthony
 
Macroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMacroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMark Anthony
 
Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Mark Anthony
 
10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola PhilippinesMark Anthony
 
Diary of God's good shepherd
Diary of God's good shepherdDiary of God's good shepherd
Diary of God's good shepherdMark Anthony
 
Brand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoBrand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoMark Anthony
 

Mais de Mark Anthony (11)

Intro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionIntro to Macroeconomics - Book Version
Intro to Macroeconomics - Book Version
 
National Income Accounting - Book Version
National Income Accounting - Book VersionNational Income Accounting - Book Version
National Income Accounting - Book Version
 
GDP and National Income Accounting
GDP and National Income AccountingGDP and National Income Accounting
GDP and National Income Accounting
 
Circular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsCircular Flow and Intro to Macroeconomics
Circular Flow and Intro to Macroeconomics
 
Macroeconomics wk2 3
Macroeconomics wk2 3Macroeconomics wk2 3
Macroeconomics wk2 3
 
Macroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMacroeconomics: Introduction to Economics
Macroeconomics: Introduction to Economics
 
Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11
 
10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines
 
Diary of God's good shepherd
Diary of God's good shepherdDiary of God's good shepherd
Diary of God's good shepherd
 
VIBES Case Study
VIBES Case StudyVIBES Case Study
VIBES Case Study
 
Brand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoBrand Launch Jolly Mac Valino
Brand Launch Jolly Mac Valino
 

Último

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...anjaliyadav012327
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Pooja Nehwal
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 

Último (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 

Top 10 Qs: Marketing Research and Forecasting Demand

  • 1. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS
  • 2. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 QUESTIONS
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 ANSWERS
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS