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HOW TO LEVERAGE SOCIAL MEDIA TO GENERATE REVENUE
[object Object],WHY SOCIAL MEDIA? EXECUTING YOUR PLAN CHOOSE YOUR CHANNELS PARTICIPATE MEASURING REVENUE
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INBOUND MARKETING =  being found  by those looking for  your products or services
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93%   of Americans believe  a company should have a social media presence
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73.8%   say   social media   has  helped them close business
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[object Object],Before you get started, define the goals for your business or organization: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],Tip: subscribe to a Twitter search result  or Social Mention alert via RSS
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[object Object],Blogs are widely considered the cornerstone of all social marketing efforts. Nearly all of your social media efforts will point back to your blog.
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://search.twitter.com/advanced
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IBM used Twitter to generate 40% of their event registration goals within 72 hours.
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[object Object],[object Object],[object Object],[object Object],[object Object],YouTube
[object Object],Slideshare is the world’s largest community for sharing presentations, documents and PDF files.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],Add your social media channels to your online and offline communications/collateral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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[object Object],[object Object],[object Object],Blogging ROI Social Medium ,[object Object],[object Object],Slideshare ,[object Object],[object Object],YouTube ,[object Object],[object Object],LinkedIn ,[object Object],[object Object],Facebook ,[object Object],[object Object],Twitter
[object Object],84%  of social media professionals  DO NOT measure ROI
[object Object],ROI = SM return - SM cost SM cost
[object Object]
[object Object],Mass Transmit  - multi-channel Internet marketing agency Email Transmit  - email service provider (ESP) Group Transmit  - social sharing application  @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
[object Object],A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
[object Object],Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache

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How to Leverage Social Media to Generate Revenue

  • 1. HOW TO LEVERAGE SOCIAL MEDIA TO GENERATE REVENUE
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  • 6. INBOUND MARKETING = being found by those looking for your products or services
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  • 9. 93% of Americans believe a company should have a social media presence
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  • 12. 73.8% say social media has helped them close business
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Notas do Editor

  1. Better understand your audience Decrease the duration of the sales cycle
  2. Better understand your audience Decrease the duration of the sales cycle
  3. 85% of all marketers say social media has generated exposure for their business More than half say social media has generated qualified leads 53.1% reported new business partnerships due to social media 73% cite improved search engine rankings due to social media 56% of users feel a stronger connection with companies they interact with through social media