This document discusses plans to start an immersive gaming business. It notes that the gaming industry in Malaysia generates an estimated $7 billion in annual revenue. It identifies classic games like Tetris, Pong, and Breakout as potential competitors but notes their weaknesses include a lack of variety and catering to specific groups. The business will use marketing strategies like immersive experiences, hype from events and flash mobs, and in-game currency. Management roles are assigned to the four shareholders as CEO, Marketing, Technology Development, and Finance. Startup capital of $15 million is planned, with projected annual revenue reaching $12.25 million and profits of $1.1 million in the third year.

2. +

3. TETRIS

4. PONG

7. HOW BIG IS THE MARKET ?
LARGE & INCLUSIVE

8. Revenue created a aloneEst. Revenue created by the
gaming industry in Malaysia
RM7 Billion

9. EDUCATION : VARIES
CUSTOMERS’ BACKGROUND
INCOME : RESPECTABLE
LOCATION : CITY TASTES : ADVENTURE

10. WHO ARE OUR
COMPETITORS ?

11. STRENGTHS
● RECOGNISABLE APPROACH
● AFFORDABLE
● ESTABLISHED BUSINESS
MODELS
WEAKNESS
● LITTLE VARIETY OF CHOICE
● Old-fashioned.
● CATERED TO SPECIFIC
GROUPS

12. MARKETING
STRATEGIES

13. IMMERSIVE REALITY

14. UNIQUE EXPERIENCES

15. HYPE
Publicising Next Level
Advertising
Events

16. Flash mobs create insane amount of
IMMERSIVE atmosphere, publicity, and
curiosity

17. IN GAME CURRENCY &
PURCHASABLE ITEMS

18. Slots/Stations Pricing/half hour
Pokemon 30 40
FPS 24 60
Breakout 10 20
Tetris 10 20
Pricing scheme

19. Management Strategies
MANAGEMENT STRATEGIES

20. The business entity shall be a
PARTNERSHIP between all 4
shareholders

21. Jun Zhang (CEO)
Terence.T
Shi Zhang 1
(Marketing)
Daniel S.
Shi Zhang 2 (Technological
Development)
Daniel T.
Shi Zhang 3
(Finance)
Seet
Lu Zhang (Human Resources)
Lian Zhang (Senior Handlers)
Zhan Shi (Handlers)

22. START - U P
C A P I T A L
X15 M
Financial Plan
14.9 M:

23. 35 35
Revenue : Revenue :
35
O.Cost :
Profit :
Revenue :
Profit :Profit:
O.Cost :
1st Year 3rd Year2nd Year
2.24 MIL
O.Cost : 0.912 MIL
3.15 MIL 7.7 MIL
0.97 MIL
6.73 MIL 11.15 MIL
12.25 MIL
1.1 MIL
Pay : Pay : Pay :
Forecasted Results
1000
35
Profit :

24. REFERENCE
1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer.
Entrepreneur Magazine, 8-8.
2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning
(6th ed., p. 49). United States of America: Palo Alto Software.
3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved
March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-
disneys-2-2-billion-theme-park-profits/
4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video
Distribution.
5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual
Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles.
com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass-
California-Adventure-259741621.html