Udated for Fall 2012

1. Joseph Martinelli, Ed.D.

2.  Twitter
 WordPress
 FaceBook
 Youtube
 Pinterest
 Linkedin
 Slideshare

3.  a mashup is a Web page or
application that uses and combines
data, presentation or functionality
from two or more sources to create
new services.
 active role in the evolution of
social software and Web 2.0
 Salad Bar vs Melting Pot

4.  Business
◦ focus data into a single presentation and allow for
collaborative action
 Consumer
◦ combines data from multiple public sources in the
browser and organizes it through a simple browser user
interface
 Data
◦ similar types of media and information from multiple
sources to form a single representation…results in a new
and unique Web Service.

5. •Leadership, •Headlines,
thoughts, depth, ENGAGEMENT, sales,
reflection, issue solving, insight
ENGAGEMENT,
linking, posts
Blog Twitter
LinkedIn Facebook
•Social, Recruiting,
• Engagement,
Community building
networking and and linking, blog,
recruiting video, building
friendships

6. Twitter
LinkedIn FaceBook
Viral
Flickr Marketing YouTube
WordPress
SlideShare
Blog

7.  Goals and Focus
◦ Financial – Revenue, Expenses, Leads
 Customers or End Users
◦ Satisfaction, Support, Community Building
 Brand
◦ Awareness, Thought Leadership,
Innovation
 Design a Program Specific
to Your Goals

8.  Industry Trends
 Key words and search terms
 Influencers to follow
 Competitors

9. Tool Purpose & Strategy Priority (1-5)
Key Focus on 1 & 2
Monitoring Tool
WordPress Blog
Twitter
Community
Facebook
LinkedIn
Youtube
SlideShare

10. Goals Social Media Application Tools to Measure
Better insight & Conversation Monitoring Tool
information Shared monitoring and Social Mention
feedback
Awareness # of people reached Site Visitors
Twitter Followers
Blog Comments
Quicker Sales # of interactions Leads, Deals, Revenue
Customer Support and # issues addressed CRM Tools such as
Satisfaction and solutions found Salesforce
Twitter
Continuous Innovation # of ideas Monthly Assessment
implemented

11. Goals Social Media Application Tools to Measure

12.  Monitoring Tool
◦ Listening & Measurement
 Google Alerts
 Addict-o-Matic
 Trendistic
 SocialMention
 BlogPulse
 BoardReader

13.  Google Alerts  CRM
http://www.google.com/alerts ◦ Customer Relationship Management
 Addict-o-Matic  ROI
◦ http://addictomatic.com/
◦ Return on Investment
 Trendistic  Monitoring Tool
◦ http://trendistic.com/
◦ Measures how much buzz
 SocialMention you are getting on the
◦ http://ww.socialmention.com/
internet
 BlogPulse
◦ http://www.blogpulse.com/
 BoardReader
◦ http://boardreader.com/
Resources