Paper presented at the PLE Conference 2012, Aveiro. available at http://revistas.ua.pt/index.php/ple/article/view/1428

1. Building Identity
in an Institutionally
Supported PLE
the case of
SAPO Campus
http://www.flickr.com/photos/unloveable/2398625902/lightbox/
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

2. Building Identity in an Institutionally Supported
PLE
the case of SAPO Campus
http://www.flickr.com/photos/fotologic/3107777209/lightbox/
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

3. Building Identity in an Institutionally Supported
PLE
the case of SAPO Campus
http://www.flickr.com/photos/fotologic/3107777489/lightbox/
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

4. Building Identity in an Institutionally Supported
PLE
the case of SAPO Campus
Case Study
13 students
[convenience sample]
[8 male, 5 female]
Master Degree in
Multimedia
Communication, UA
Questionnaires
+ observation
+ in-depth interviews
+ content analysis
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

5. Building Identity in an Institutionally Supported
PLE
the case of SAPO Campus
Context-driven online identity
profile
* active online presence
*careful writing and
interacting online
*selecting and publishing
“safe” content
*careful regarding personal
information
*social media as platform
* professional profile and
reputation
*desire to make impact in the
http://www.flickr.com/photos/collinmel/2590114692/lightbox/ professional landscape
*information about interests
and expectations
*skills and competencies
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

6. Building Identity in an Institutionally Supported
PLE
the case of SAPO Campus
User-driven online identity
profile
* publish what they want
*”a mirror of the real world”
*awareness of exposition,
consciousness about having an
online identity
*stress-free attitude towards
http://www.flickr.com/photos/federico87/271159193/lightbox/
online identity
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012

7. representation | privacy | reputation
building and managing identity in the digital world
@maresta
@lfpedro
@csantos
@more_ira
@maresta | @lfpedro | @csantos | @more_ira | University of Aveiro, PT | PLEConf2012