How Brands Influence Society and Our Identities

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This document discusses the influence of brands on South African society. It notes that advertising spending in South Africa has increased significantly over time. It also provides statistics on the South African population, such as demographics, education levels, and consumer goods ownership. The document argues that both governments and businesses have a responsibility to society and that brands have the opportunity to positively impact issues like health, education, and social change. It suggests that youth expect brands to influence society and that brands should integrate social impact into their business models.

Economia e finanças Negócios

You
what makes ME different than
Friday, November 20, 2009

©2009 all rights reserved
“i am
what
i am”
Friday, November 20, 2009

surrounded
with
i am what i am
Friday, November 20, 2009

do brands
really have
define us?
Friday, November 20, 2009

bmw
blackberry
jack daniels
Friday, November 20, 2009

levi’s®
ipod
mini
Friday, November 20, 2009

golf gti
iphone
smirnoff
Friday, November 20, 2009

y r we so
BrandedFriday, November 20, 2009

24.5billion
advertising
Beverages
Retail
Health & Beauty
Banking & Insurance
Travel Leisure & Transport
Education & Government
Friday, November 20, 2009

24.5billion
advertising
Retail 24.6%
Travel Leisure & Transport 14.69%
Banking & Insurance 11.7%
Health & Beauty 8.0%
Beverages 6.1%
Education & Government 7.3%
65%
OMD 2009
Friday, November 20, 2009

individualwho is the south african audience?
Friday, November 20, 2009

south
africa
48 million population
47% 16+
30% have full time work
90% under 30 are single
75% of the unemployed are under 35’s
28% have matric certificate
Consumerscope
2009
Friday, November 20, 2009

individual42+ million cellphones
26+ million pairs of jeans
40+ million Red Bull cans
Friday, November 20, 2009

damn modern consumerism!
Friday, November 20, 2009

2000
X1.25
mil
1839-1859
Friday, November 20, 2009

the greatest inequalities
attract little attention...but
when everything is more or
less equal, the slightest
variations are noticed.
1876 de toquville
Friday, November 20, 2009

car
relationship
home
Friday, November 20, 2009

society
or
anxiety
Friday, November 20, 2009

health
economic
education
befaithfulstayhivnegative
spendresponsibly
outcomes = employable
Friday, November 20, 2009

a word from our sponsor...
Friday, November 20, 2009

brands
influence
societies
Friday, November 20, 2009

youth EXPECT
brands to
influence
society
Friday, November 20, 2009

GOV’T BUSINESS
responsibility
revenue
compliance
constituency
consumer
taxation
regulation
responsibility
Friday, November 20, 2009

old responsibility
How much to give
Who to
Tracking the PR impact
Friday, November 20, 2009

Young connex
opportunity
What are we best placed
to change for the better
Integrate investment
into our business model
Tracking impact
against the issue
Friday, November 20, 2009

opportunity
social impact
customers
government
employees
investment community
Friday, November 20, 2009

i want
you to...
i want
to...
Friday, November 20, 2009

adthink communities
Friday, November 20, 2009

EXPECT brands
to influence
society
Text
m
E
Friday, November 20, 2009

cal@matchboxology.com
Friday, November 20, 2009

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How Brands Influence Society and Our Identities

1. mE Friday, November 20, 2009

2. You what makes ME different than Friday, November 20, 2009

4. Friday, November 20, 2009

5. surrounded with i am what i am Friday, November 20, 2009

6. Friday, November 20, 2009

7. do brands really have define us? Friday, November 20, 2009

8. bmw blackberry jack daniels Friday, November 20, 2009

9. Friday, November 20, 2009

10. levi’s® ipod mini Friday, November 20, 2009

11. golf gti iphone smirnoff Friday, November 20, 2009

12. y r we so BrandedFriday, November 20, 2009

13. brand adverts0 7.5 15 22.5 30 1998 2008 South Africa Measured Adspend in ZAR BILLIONS OMD 2009 Friday, November 20, 2009

14. 24.5billion advertising Beverages Retail Health & Beauty Banking & Insurance Travel Leisure & Transport Education & Government Friday, November 20, 2009

15. 24.5billion advertising Retail 24.6% Travel Leisure & Transport 14.69% Banking & Insurance 11.7% Health & Beauty 8.0% Beverages 6.1% Education & Government 7.3% 65% OMD 2009 Friday, November 20, 2009

16. 161,7 Friday, November 20, 2009

17. individualwho is the south african audience? Friday, November 20, 2009

18. south africa 48 million population 47% 16+ 30% have full time work 90% under 30 are single 75% of the unemployed are under 35’s 28% have matric certificate Consumerscope 2009 Friday, November 20, 2009

19. individual42+ million cellphones 26+ million pairs of jeans 40+ million Red Bull cans Friday, November 20, 2009

20. damn modern consumerism! Friday, November 20, 2009

21. 2000 X1.25 mil 1839-1859 Friday, November 20, 2009

22. Friday, November 20, 2009

23. Friday, November 20, 2009

24. the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed. 1876 de toquville Friday, November 20, 2009

25. car relationship home Friday, November 20, 2009

26. society or anxiety Friday, November 20, 2009

27. Friday, November 20, 2009

28. Friday, November 20, 2009

29. health economic education befaithfulstayhivnegative spendresponsibly outcomes = employable Friday, November 20, 2009

30. a word from our sponsor... Friday, November 20, 2009

31. health Friday, November 20, 2009

32. economic Friday, November 20, 2009

33. education Friday, November 20, 2009

34. brands influence societies Friday, November 20, 2009

35. youth EXPECT brands to influence society Friday, November 20, 2009

36. GOV’T BUSINESS responsibility revenue compliance constituency consumer taxation regulation responsibility Friday, November 20, 2009

37. old responsibility How much to give Who to Tracking the PR impact Friday, November 20, 2009

38. Young connex opportunity What are we best placed to change for the better Integrate investment into our business model Tracking impact against the issue Friday, November 20, 2009

39. opportunity social impact customers government employees investment community Friday, November 20, 2009

40. i want you to... i want to... Friday, November 20, 2009

41. adthink communities Friday, November 20, 2009

42. Friday, November 20, 2009

43. HIV Friday, November 20, 2009

44. Friday, November 20, 2009

45. 300,000 Friday, November 20, 2009

46. !"#$%&'%($% )'#(*+($,% Friday, November 20, 2009

47. !"#$ %&'()$ *+,!$ Friday, November 20, 2009

48. impact youth Friday, November 20, 2009

49. >90% appropriate for brand >85% cool >28% spontaneous mention Friday, November 20, 2009

50. EXPECT brands to influence society Text m E Friday, November 20, 2009