The Service Delivery form is part of the mobile marketing plan that is required by mobile carriers of clients when a campaign requires mobile SMS effort.

1. SERVICE DESCRIPTION
DOCUMENT
Please fill out all highlighted items below.
Target Launch Date : April 1, 2012 Service End Date : April 30, 2012
Content Provider : August 16 Movement Access Number : 0917 765 4321
Service Name : Chill
N’
Go’s
Green
Tea
Beach
Party
Promo
Service Overview
Chill N’ Go will use a SMS Promo to highlight/juxtapose its new Green Tea variant with Fun Beach Partying
in the Philippines to increase brand awareness
Please tick (X) what applies.
Target Subscribers Service Category Charging Type
Prepaid X Postpaid X SMS Promo MO “Mobile MT “Mobile
Originated,” Terminated,
X the user is
charged
” the user is
charged
when an when the
SMS is sent SMS
from his arrives on
phone his phone
Contact Persons Contact Name Contact No. Email Address
Accounts Kristoffer Atienza 0922 333 0987 Katienza1234@gmail.com
Technical Malou Atienza 0918 555 1234 msatienzaako@gmail.com
Reviewed and approved by:
(if necessary) (if applicable)
Juan dela Cruz Maria Clara Cristina Paner Kristoffer Atienza
Content Manager Section Head Dept Head *Marketing

2. SERVICE DESCRIPTION
DOCUMENT
ANNEX
1
SERVICE
DESCRIPTION
SERVICE
NAME
Chill
N’
Go’s
Green
Tea
Beach
Party
Promo
MODE
MO
TERM
April
1
–
30,
2012
ACCESS
NUMBER
0917
765
4321
1. OBJECTIVE
OF
THE
SERVICE
Chill
N’
Go
will
engage
its
market
by
juxtaposing
its
brand
of
Green
Tea
flavor
variant
with
Beach
Partying
in
the
Philippines
and
gather
as
many
ideas
from
contestants
joining
the
game.
2. DETAILS
2.1. Abstract
Chill
n
Go
aims
to
design
and
utilize
a
mobile
SMS
service
that
can
help
Chill
n
Go
in
increasing
brand
awareness,
product
management,
and
customer
loyalty/engagement
through
a
mobile-­‐
based
promo.
2.2. Mechanics
2.2.1. Service
Mechanics
(Explain
here
how
the
service
works,
step
by
step.
This
should
be
detailed,
with
syntax,
corresponding
reply
messages,
examples,
and
different
scenarios.)
2.2.1.1.
No
purchase
necessary.
Promo
participants
can
join
the
promo
and
submit
as
many
entries
as
they
want
as
long
as
they
meat
criteria
set
forth
in
the
promo
mechanics.
Entries
must
be
complete
with
information
and
following
the
format
shown
in
the
promo’s
guidelines
below.
2.2.2. Promo
Mechanics
(If
applicable.
Please
refer
to
Annex
6.
If
service
is
not
a
promo,
indicate
“Not
Applicable”.)
2.2.2.1. The
contest
is
open
to
all
Filipino
citizens
who
are
of
legal
age
(at
least
18
years
old
at
the
time
of
submission
of
entry)
and
permanent
residents
of
the
Philippines.
2.2.2.2. Each
entry
should
contain
the
contestant’s
experience
in
a
unique
beach
destination
in
the
Philippines,
which
includes
experiences
while
traveling
to
that
destination
and
the
activities
available
therein.
Only
one
entry
per
participant
will
be
accepted.
2.2.2.3. Entries
should
be
in
SMS
format.
2.2.2.4. Answers
will
be
limited
to
5
sentences
answering
the
question,
“What
makes
beach
partying
more
fun
in
the
Philippines?”
2.2.2.5. The
call
for
entries
and
media
launch
will
be
on
1
April
2012
at
Travel
Café
Philippines
in
Greenbelt
5,
Makati
City.
2.2.2.6. Submission
of
entries
will
be
from
1
April
2012
until
5:00
p.m.
of
30
April
2012.
2.2.2.6.1.
Entries
may
be
submitted
to
09177654321.
b.
Entries
must
contain
the
following
information:
• Name
ii)
Birth
Date
iii)
Home
Address
iv)
Mailing
Address
v)
Email
Address
vi)
Telephone
No.
vii)
Mobile
Phone
No.
*Incomplete
entries
will
automatically
be
disqualified
Contestants
agree
that
upon
submission,
all
entries
along
with
all
its
components
become
property
of
Chill
n
Go,
Inc.
and
may
be
used
by
the
company
for
promotion,
publicity,
advertising,
marketing
and
all
other
similar
purposes,
with
or
without
consent
from
the
sender.

3. SERVICE DESCRIPTION
DOCUMENT
2.2.2.6.2. Final
judging
of
entries
will
be
re-­‐scheduled
to
a
new
date
(to
be
announced).
2.2.2.6.3. Winners
will
be
announced
in
May
2012.
Winning
entries
will
be
announced
via
radio
Magic
89.9
and
not
later
than
two
(2)
weeks
after
determination
of
winners.
Winners
will
also
be
notified
via
email,
phone
call,
and
registered
mail.
A
write
up
of
winning
entries
will
also
appear
in
broadsheets.
2.2.2.6.4. Chill
n
Go
reserves
the
right
to
cancel
this
contest
in
the
event
that
the
contest
becomes
impossible
to
continue
due
to
fortuitous
events.
2.2.3.
Criteria
For
Judging
2.2.3.1. 1
winner
will
be
selected
based
on
the
following
criteria:
2.2.3.1.1. a.
Uniqueness
of
answer
2.2.3.1.2. b.
Creative
Impact
of
the
answer
c.
Clear
explanation
of
the
answer
2.2.3.2. The
set
of
judges
will
be
comprised
of
travel
editors
from
leading
publications
and
company
representatives
from
the
participating
organizations.
2.2.4.
Prizes
for
the
Winners
2.2.4.1. The
winner
will
be
given
the
following
prizes:
2.2.4.1.1. a.
A
3-­‐day/2-­‐night
all-­‐expense
paid
trip
for
two
(2),
consisting
of
two
roundtrip
airline
tickets
and
accommodations
to
Boracay
2.2.4.2. Provincial
winners
will
be
flown
from
their
residence
directly
to
the
destination.
If
no
direct
flights
are
available,
they
will
be
first
flown
to
Manila
for
a
connecting
flight
to
their
intended
destination.
2.2.4.3. All
prizes
are
not
transferable
and
not
convertible
to
cash.
2.2.4.4. Winners
shall
have
at
least
thirty
(30)
days
from
the
date
of
the
publication,
announcement,
and
notification
of
winners,
whichever
comes
last,
within
which
to
claim
their
prizes.
Winners
shall
present
2
valid
IDs
as
evidence
of
his/her
identity
and
entry.
A
detailed
set
of
instructions
for
claiming
of
prizes
will
be
sent
through
registered
mail.
2.2.4.5. To
avail
of
his/her
prize,
contestant
must
be
fit
to
travel
on
the
scheduled
dates.
A
medical
certificate
must
be
submitted
prior
to
the
trip.
2.2.4.6. Contestants
agree
that
if
they
are
chosen
as
winners,
their
trip
will
be
documented
by
Studio
23
and
will
be
featured
in
NewsCentral.
One
destination
shall
be
featured
each
month.
2.2.4.7. Contestants
agree
that
if
they
are
chosen
as
winners,
they
will
be
accompanied
by
a
travel
editor
(each
one
of
the
judges
will
be
assigned
for
each
destination)
on
their
winning
trip.
The
travel
editors
shall
document
the
trip
and
produce
a
box
of
travel
guides
about
the
destination.
2.2.4.8. For
each
trip,
the
following
facets
of
each
destination
will
need
to
be
featured:
2.2.4.9. a.
Food
b.
Leisure
c.
Where
to
stay
d.
History
e.
Shopping
f.
Activities
g.
Local
Trivia

4. SERVICE DESCRIPTION
DOCUMENT
2.3. Test
Script/List
of
Content
*For
regular
services
Primary
User
Secondary
User
DESCRIPTION
ACTUAL
REPLY
MESSAGE
TARIFF
Keyword
Keyword
Primary
Secondary
Description
of
Actual
reply
message
to
be
received
by
the
subscriber.
Rate
for
keywords
are
keywords
the
scenario
the
placed
in
this
and
should
be
specific
column.
parameters
placed
here.
keywor
are
placed
d.
If
here.
free,
Parameters
indicate
should
be
FREE.
enclosed
in
Refer
to
brackets
<
>.
Annex
3.
CHILL
PROMO
<5
Submits
an
Thank
you
for
joining
Chill
N’
Go’s
Green
Tea
Beach
Party
Php2.50
sentences
entry
Promo.
We’ll
inform
you
if
you
win
this
May.
Keep
Chillin’
answer>
with
our
Green
Tea
flavor
teas.
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home
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