Content rules, Ann Handley & CC Chapman - Book Review

1. book review
november the 12th
lucian lumperdean

2. summary
 general information about the book and the authors
 presentation of the book
 personal opinion

3. general information about the book and the authors
 published in 2011
ann handley
chief content officer of MarketingProfs,
a 12-year veteran of creating and managing digital content to
build relationships for organizations and individuals. Writer
who blogs at her personal blog, a n n a r c h y, as well as
american express OPEN
c.c. chapman
c.c. is the founder of digital dads, where a dad can be a guy.
he is also the creator and host of of the managing the gray
podcast and is also a member of the media hacks and cast of
dads podcasts.
He is a graduate of bentley university and an avid
photographer.

5. presentation of the book
guidelines of the book:
 marketing is about publishing great content
 the answer is to tell stories
 not focusing on why content rules but about how to
create the stuff that truly does
divided into three parts

6. a] the content rules
introduces and elucidates the rules for creating great content
 embrace being a publisher
 insight inspires originality
 build momentum
 speak human
 reimagine don’t recycle
 share or solve don’t shill
 show don’t just tell
 do something unexpected
 stoke the campfire
 create wings and roots
 play to your strengths

7. b] how to section
offers specific how-to steps to creating an array of things
 define your purpose
 set a reliable schedule
 mix it up
 move beyond the written word
 size matters
 learn how to write killer headlines
 design is important
 create momentum
 consider comment moderation
 categorize and tag everything
 write the way you speak

8. c] content that converts: success stories (with ideas you can steal)
 reynolds golf academy
 cool beans group
 askpatty.com
kadient

9. personal opinion
“internet for dummies”
repetitive
it doesn’t keep its initial promise
as expected there is no magic formula on how
to create a successful blog or website
 “guidelines for talented people who don’t
know how to organize their ideas”
 the examples are not very modern

10. thank you.