Find out what keeps twitter mobile ticking, what we are thinking about, and how we are using our own APIs to build great experiences on many devices

2. Eating our own Dogfood
Twitter Mobile
by Leland Rechis
@leland
#chirpmobile
http://bit.ly/chirpmobile

3. 37%
Usage of Twitter is via Mobile

4. 60%
Usage is outside the US

5. 8%
Daily signups from the new BlackBerry app

6. What we find hot

7. What we find hot
Simplicity, Ubiquity, Speed

8. What we find hot

9. What we find hot
Platform

10. What we find hot
Platform ... Service

11. What we find hot

12. What we find hot
Diversity

13. What we find hot
Diversity...and keyboards!

14. What we find hot
• SMS
• Mobile web
• API innovation
• Integration

15. What we find hot
• SMS
• Mobile web
• API innovation
• Integration

16. SMS is not dead

18. Every phone
Built in notifications
Universal UI

19. When there’s no pixels,
think about service

21. When there’s no pixels,
think about service
New
UX

22. When there’s no pixels,
think about service
Especially before
launching to 110m users

23. When there’s no pixels,
think about service
Especially before
launching to 110m users

24. Especially before
launching to 110m users

25. When there’s no pixels,
think about service
Especially before
launching to 110m users

26. When there’s no pixels,
think about service
Especially before
launching to 110m users

27. When there’s no pixels,
think about service
Especially before
launching to 110m users

29. When there’s no pixels,
think about service

30. When there’s no pixels,
think about service

31. When there’s no pixels,
think about service

32. When there’s no pixels,
think about service

34. We’re not done!

35. What we find hot
• SMS
• Mobile web
• API innovation
• Clients

36. Versatility

37. Versatility
Works with web content

38. Versatility
Works with web content
Easy to deploy, centralized

39. Versatility
Works with web content
Easy to deploy, centralized
Great way to extend app
functionality

40. Versatility
Works with web content
Easy to deploy, centralized
Great way to extend app
functionality
HTML5 hotness

41. Versatility

42. Versatility
XHTML 2.0 > J2ME

43. Versatility
XHTML 2.0 > J2ME
...really!

44. In the beginning...

45. In the beginning...
‘M’ version of twitter.com

46. In the beginning...
‘M’ version of twitter.com
Tied to desktop version

47. In the beginning...
‘M’ version of twitter.com
Tied to desktop version
Separate front end for search

48. In the beginning...
‘M’ version of twitter.com
Tied to desktop version
Separate front end for search
Trusty, but forgotten

49. What if...

50. What if...
There was a way to decouple

51. What if...
There was a way to decouple
A set of tools to access twitter
outside of Twitter.com

52. What if...
There was a way to decouple
A set of tools to access twitter
outside of Twitter.com
hmmm...

53. What we find hot
• SMS
• Mobile web
• API innovation
• Integration

54. Twitter API
Decouple
Eat our own dogfood
Rough out new APIs

55. Big in Japan!
Use API
Customize for market
Innovate

56. Big in Japan!
Use API
Customize for market
Innovate

57. What we find hot
• SMS
• Mobile web
• API innovation
• Integration

58. Your mobile + Twitter
Perfect acquisition device
Messaging
Content consumption

59. Your mobile + Twitter
Perfect acquisition device
Messaging
Content consumption
Not in the browser

60. Your mobile + Twitter
Perfect acquisition device
Messaging
Content consumption
Not in the browser
...yet!

61. Integration is key

62. Integration is key
Good

63. Integration is key
Good

64. Integration is key
Good

65. Integration is key
Good

66. Integration is key
Good

67. Integration is key
Good

68. Integration is key
Good

69. Integration is key
Good

70. Integration is key
Good

71. Integration is key
Good
Better

72. Integration is key
Good
Better

73. Integration is key
Good
Better

74. Integration is key
Good
Better
Future

75. Integration is key
Good
Better
Future

76. Integration is key
Good
Better
Future

77. Integration is key
Good
Better
Future

78. Integration is key
Good
Better
Future

79. Integration is key
Good
Better
Future
Anywhere

80. Integration is key
Good
Better
Future
Anywhere

81. Integration is key
Good
Better
Future
Anywhere

82. What we will be doing

83. What we will be doing
Dogfood new APIs

84. What we will be doing
Dogfood new APIs
Create great tools for integration

85. What we will be doing
Dogfood new APIs
Create great tools for integration
Annotations for communication

86. What do you need?

87. What do you need?
Discuss...

88. Thank you!
@leland
#chirpmobile
http://bit.ly/chirpmobile