Welcome to the Visual Web
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Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.
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Welcome to the Visual Web
- 1. Welcome to the Visual Web September 2012
- 2. The Kodak Moment All Rights Reserved. Copyright 2012 @leighgeorge
- 3. The Moment Explodes Photo Credit All Rights Reserved. Copyright 2012 @leighgeorge
- 4. Share Anytime, Anywhere with Anyone Photo Credit Donald Rundlett All Rights Reserved. Copyright 2012 @leighgeorge
- 5. The Power of Photos On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) All Rights Reserved. Copyright 2012 @leighgeorge
- 6. The Power of Videos • Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester) • Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz) • Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa • Viewers are 85% more likely to purchase a product *652 plays over last 6 months after watching a product video. (Source:Internet Retailer) All Rights Reserved. Copyright 2012 @leighgeorge
- 7. The Power of Data Visualization 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco) Source The Value of Visualization by Column Five All Rights Reserved. Copyright 2012 @leighgeorge
- 8. The Power of Visual Platforms Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic) Photo Credit butterflypublisher.com All Rights Reserved. Copyright 2012 @leighgeorge
- 9. “We’re born naked. Everything else is drag” Source Logo/VH1 All Rights Reserved. Copyright 2012 @leighgeorge
- 10. What’s your story? All Rights Reserved. Copyright 2012 @leighgeorge
- 11. Not numbers with pictures Source MDGadvertising All Rights Reserved. Copyright 2012 @leighgeorge
- 12. Convey the significance of numbers Source All Rights Reserved. Copyright 2012 @leighgeorge
- 13. Shape the Knowledge that Informs Conversations All Rights Reserved. Copyright 2012 @leighgeorge
- 14. Cut through the noise All Rights Reserved. Copyright 2012 @leighgeorge
- 15. All Rights Reserved. Copyright 2012 @leighgeorge
- 16. Questions? Contact Me: Leigh George, PhD, Director, Digital and Brand Strategy lgeorge@r2integrated.com http://www.linkedin.com/in/leighgeorge @leighgeorge All Rights Reserved. Copyright 2012 @leighgeorge
- 17. References • http://www.readwriteweb.com/archives/top-trends-of-2012-the- visual-web.php • http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of- instagram-infographic/ • http://liesdamnedliesstatistics.com/2012/05/the-importance-of- the-visual-web-some-stats.html • http://www.slideshare.net/jess3/how-brands-can-use-data- visualization-to-make-an-impact-11976833 • http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons- You-Should-Include-Visual-Content-in-Your-Marketing- Data.aspx#ixzz24UqtUXwZ • http://www.fastcompany.com/3000794/rise-visual-social-media
Notas do Editor
- Role of the mobile phoneFirst time I saw an iphoneGeneated the visual web—gave rise to networks
- Fundamentally changed photographyHow does that manifest itselfDonald’s photographyDocumentarian—diary with pictures vs words Entire lives exposed, level of intimacy No longer just life-defining moments—marriage, baby, graduation, but now share the most mundane details of our lives, passing thoughtsWe’re all celebrities and we are our own pr machinesTime and space melt away
- How does that translate to business?Who has a content strategy? Describe it
- Narrative elementInstantly engageYou tube is 2nd largest search engineVideo blog—speed of producing video content
- Love/hate relationship with numbersLove their power/ know they can be persuasive to certain peopleHow I was never a numbers person: transpose digits, Loved imagesWe’re wired for imagesImpact of color, size, scale
- How I heard about pinterest—buzz in the officeAgain about creating a lifestyle, sharing your lifestyleIt’s about what interests your audience not what you want to sell—ability to tap into their passions
- Always loved drag queensSense of theatricality and performance—creating a characterAbility to focus your attention, trompe l’oielWe’re all drag queens—and that’s what social media is: one big drag performanceWe’re all onstage
- Numbers without a story are meaninglessLet’s drag up these numbers!
- Putting makeup on a pig—still a pig Don’t help me extract meaning from data
- Begin to get a sense of the significance—at a glance
- Social media revolution videoDoesn’t just provide numbers—tells a story of the impact of social media
- Telling a story