2013 new rules of publishing

PUBLISH YOUR BOOK
IN 2013:
THE NEW RULES OF
PUBLISHING MAKE IT EASY!

  Laura Lowell
  President, Impact Marketing Group
  Founder, Executive Editor, 42Rules™
  www.lauralowell.com

What You Need To Know

  The rules have changed....but the process hasn’t.
  You have more power than you think.
  Writing your book is actually the easy part.
  Publishers don’t sell books...authors do.

Copyright © 2013, Impact Marketing Group Page 2 Feb 20, 2013

The Process

Write Publish Market


“Writing” Your Book

•  Find a partner(s)
•  Crowd source
•  Record and transcribe
•  Get a ghostwriter
•  Blog to book
•  Ask a question
•  Interviews
•  Existing materials


Some examples

Partners Contributed

Interviews
Crowd Source


You CAN tell a book by its TITLE

  Deﬁne your topic: Describe your topic in 3-5 words.
  Know the space: Evaluate keywords and competition
  Google Keyword tool
  Quantcast, Compete
  Be creative: “POP” by Sam Horn
  Remember the Sub-Title: Explain what’s in it for the reader


5 Steps to Writing a Book...really fast!

1.  Do your research – and then stop (until after your peer review)
2.  Create an outline – and know it will change (and change, and change)
3.  Write – don’t edit (that’s what editors are for)
4.  Ask for Peer Reviews – and use their input (better to know now)
5.  Revise and Finalize - everyone will have on opinion (only yours counts)

Remember...it’s better to be done than perfect.
There’s no such thing anyway


The New Publishing Landscape


The Publishing Landscape
Independent

Traditional Do-It-Yourself


Your Publishing Options

Traditional Independent Self
Access Agent Direct n/a

Expertise Print & Disti POD, E-books, Disti n/a

Lead Time 18-24 months 3-6 months 6-12 months

Copyrights Negotiated Yours Yours

Royalties <15% (-agent fees) ~ 25% 100%

Distribution Broad Broad Narrow

Marketing Brand Infrastructure Do It Yourself


How do you market your book...
before it is even published!
•  “How are you?”

•  Email signature
•  Online proﬁles

•  Bios, introductions

This is
•  Website

YOUR
•  Customer outreach
book
•  Content interviews


How do you market your book?

Good Better Best
•  Amazon.com •  Good +... •  Better +...
•  Author Central •  Book page on your site •  Amazon Launch
•  Online profiles •  Promote in newsletter •  Social media
•  Email signature •  Book giveaways campaigns (Like,
•  Direct mail to prospects •  Register for sample Share, Refer)
•  Book reviews chapters •  Book signings/tour
•  Social media presence •  Webcasts/podcasts •  Video book trailer
(fan page, G+, etc.) •  Reactive PR (HARO) •  Proactive PR
•  Email marketing
campaigns


The Rules Have Changed;
The Process Hasn’t

Write Publish Market

Solo Traditional
Online

Collaborate Independent

Crowd Offline
Self
Source


Common mistakes you can avoid

•  Forgetting who you are writing for
•  If I write it...they will buy it
•  Assuming you can do it all yourself
•  Every author is also a marketer
•  Publishers don’t sell books...authors do


Remember...

The rules have changed.

The new rules make it easier than ever to
publish YOUR book.

Books are the best marketing investment
ever...but only if YOU write one.


Free Evaluation of Your Book Idea

http://42rules.com/my-book

Complete the “6 Questions”
Schedule a free 30-minute
Consultation

laura@42rules.com


Laura Lowell
laura@42rules.com
www.42rules.com


2013 new rules of publishing

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