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1. Ongoing Evaluation of the Impact and Usefulness of eXtension Horses K.P Anderson, E.A. Greene and K. Martinson University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN
15. Previous evaluations: My Horse University and eXtension’sHorseQuestMonthly Webcast Report Christine Skelly Michigan State University
16. My Horse University/eXtension Webcasts Survey Response Data 2009 Webcast survey was developed E-mail sent day after presentation Reminder e-mail 2 weeks after presentation Respondents qualify for MHU course drawing at the end of the year.
19. My Horse University/eXtension Webcasts Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?
34. Dietary needs and other care for horses of different ages and breeds
35.
36. Online survey Review by eX-H leadership team Approved by UNL IRB Instant Survey Materials & Methods
37. Respondent perceptions Content readability Content usability Subscriber interaction with content Effects on user decision-making Overall satisfaction and usefulness Subscriber demographics Materials & Methods Online survey
38. Materials & Methods Online survey Nation wide Fall 2010/winter 2011 Open = 8 weeks Distribution eXtension Horses team members Adult horse owners Industry professionals Youth
42. How often access? I was sent this by my agent. I had no knowledge of this web site. I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I could - will try to more! never heard of this site before this survey Find information not as sophisticated as I would like. Like more cutting edge research, etc. I just now found out about the site. I will utilize it now. Plan to use the site more now that I know it is available Was unaware that it existede until very recently, but I will use it in the future. and the videos. just learned of your site. I often share this link with horses extension clients and undergraduate students and review the information provided to help prepare for extension talks and class lectures. Give this by our extension office and are new to it but will use it in our 4-h group
60. Conclusions Half or more implemented changes Improved horse Health Performance Overall more enjoyment from their horses Financial savings - 50% More informed decisions – 85%
62. Conclusions Strengths Current Peer-reviewed Research based content Available to all Improvements Improve marketing Build credibility Build trust with users Encourage repeat users Expand audience