How Social Media Can Destroy Your Business Model

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Kami Watson Huyse, APR

The 5 Cs to consider to protect your business online.

Educação Negócios Tecnologia

How social media can destroy your business model Anjuan Simmons and Kami Watson Huyse

Social Media Has Turned Celebrities into Geeks

SXSW = South by Social-Media West Socialnomics: How Social Media Transforms the Way we Live and do Business -Eric Qualman Using Social Media to Score...a Job (Obviously) -Sarah White Can Social Media Save Business So Business Can Save the Planet? - David Armistead

5 Social media formulas for business disaster

Confidentiality Is that your CIO on Chatroulette?

Protect your business from social media destruction of value

Requires both low-level insight and top management leverage

Must be based on real-world data vs. fear,[object Object]

New technologies have always required new policies (telephone, email, internet).

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How Social Media Can Destroy Your Business Model

1. How social media can destroy your business model Anjuan Simmons and Kami Watson Huyse

2. Social Media Has Turned Celebrities into Geeks

3. And Turned Geeks into Celebrities

4. SXSW = South by Social-Media West Socialnomics: How Social Media Transforms the Way we Live and do Business -Eric Qualman Using Social Media to Score...a Job (Obviously) -Sarah White Can Social Media Save Business So Business Can Save the Planet? - David Armistead

5. The Dark Side of Social Media

6. 5 Social media formulas for business disaster

7. Customer Service

8. Crisis

9. Corporate Speak

10. Competition

11. Competition

12. Confidentiality

13. Confidentiality Is that your CIO on Chatroulette?

14. Stranger Danger?

15. Protect your business from social media destruction of value

16. A Holistic Strategy

17.

18. Requires both low-level insight and top management leverage

19.

20. What makes a good social media policy?

21. New technologies have always required new policies (telephone, email, internet).

22. Guardrails and expectations.

23.

24. Risk mitigation strategies have to include action plans.

25.

26. Google Alerts

27. Twitter Searches

28. Paid tools for volume

29.

30. You must know the social media profiles of all your customers.

31. When possible, every delivery of service should include what social networks your customers are on and the degree of their influence. This is free customer insight provided voluntarily by your customers.

32. Airlines should know the Twitter accounts, number of followers, and last few tweets of everyone aboard their aircraft.

33. Pay particular attention to high profile customers. These are your VIP’s

34.

35. Include activity in their evaluations

36. Tie to incentives and rewards

37. Include social media training

38. Think about a stepped approach, with each level having more responsibility and training

How Social Media Can Destroy Your Business Model

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How Social Media Can Destroy Your Business Model