Como fazer uma pesquisa de palavras-chave relevantes à sua actividade que irá ajudar no posicionamento do seu website

1. Keyword Research
&
Site Structuring
Nasir Uddin Shamim
COO
DevsTeam

2. Finding keywords suggestion
using seed keywords
Step 1: Find Seed Keywords from Alltop.com & About.com
Step 2: Search The Keyword on Google and Copy the URLs.
Then use it on http://tools.davidnaylor.co.uk/keyworddensity/
Step 3: Copy the Keywords on Excel Sheet.
Step 4: Use Ubersuggest to Get More Keywords List.
Step 5: Use http://mergewords.com To get more KWs. Use
Excel to Delete the Repeat Words.
Step 6: Use Google Adwords KW tool to find the Suitable KWs
considering Monthly Searches & Google Trends for Popularity.

3. Checking keyword
competition
• Relevant Content. Is the keyword in the content?
• Optimized Title. Is the keyword used in the title?
• Targeted Content. Is the site your chosen keyword? Or just happen to mention the
keyword?
• Page Links. How many links are there to the ranking PAGE?
• Site Links. How many links to the root domain of the site?
• Authority Links. Are there .edu, .gov, DMOZ, or Yahoo Directory links?
• Google PageRank. What is the Google PageRank?
• Root Domain? Is the ranking page a root domain or a subpage?
• Site Age. What is the site age?
• Type of site. weak type of site like: article directories, forums, Yahoo Answers, other
Q&A sites.

4. Market Analysis
• Spyfu.com
• Google AdWords.
• Keywordspy.com
• http://moz.com/tools
• http://www.semrush.com
• Google Trend
• http://www.searchbliss.com/seo-tools/keyword-
ranking-difficulty-check.asp

5. Profit Assumption

6. Long tail keywords & Niche
Keywords
1. Ubersuggest.org
2. A product of Amazon

7. Some Keywords To
Research
• Insurance (example keywords in this category
include “buy car insurance online” and “auto
insurance price quotes”)
• Loans (example keywords include “consolidate
graduate student loans” and “cheapest
homeowner loans”)
• Mortgage (example keywords include
“refinanced second mortgages” and “remortgage
with bad credit”)
• Attorney (example keywords include “personal
injury attorney” and “dui defense attorney”)
• Credit (example keywords include “home equity
line of credit” and “bad credit home buyer”)
• Lawyer (“personal injury lawyer,” “criminal
defense lawyer)
• Donate (“car donation centers,” “donating a used
car”)
• Degree (“psychology bachelors degree”)
• Hosting (“hosting ms exchange,” “managed web hosting
solution”)
• Claim (“personal injury claim,” “accident claims no win no
fee”)
• online trading,” “stock trades online”)
• Software (“crm software programs,” “help desk software
cheap”)
• Recovery (“raid server data recovery,” “hard drive recovery
laptop”))
• Gas/Electricity (“business electricity price comparison,”
“switch gas and electricity suppliers”)
• Classes (“criminal justice online classes,” “online classes
business administration”)
• Rehab (“alcohol rehab centers,” “crack rehab centers”)
• Treatment (“mesothelioma treatment options,” “drug
treatment centers”)
• Cord Blood (“cordblood bank,” “store umbilical cord blood”)

8. The difference between
blogging keyword & affiliation
keyword.
• Blogs are built based on Information & How to
resources.
• Affiliate Sites are built based on Products
Information.

9. Keywords Selection for
Affiliation/ Product Research.
• Go to Amazon.com
• Shop By Department and switch to Full store
Directory.
• Short by User Review & Prices.
• Check Reviews before finalizing the keywords.
• Check searches per month in Google Adwords
Tool.
• Include Suggested Keywords within the article
body.

10. Paid Resources For Free
• Niche Selection Ebook:
https://dl.dropbox.com/u/74692670/Affiliation/The%20
Niche%20Selection.pdf
• Affiliation Secrets Advanced:
https://dl.dropbox.com/u/74692670/Affiliation/Affiliate%
20Tycoon.pdf
• SEO Getting Started:
http://static.seomoz.org/files/SEOmoz-The-Beginners-
Guide-To-SEO-2012.pdf
• Adsense Secrets:
http://www.smashingmagazine.com/2009/03/19/100-
google-adsense-tools-tips-and-resources/

11. Thank You