An introduction and institutional study

1. iTunes U and UCL
An introduction and institutional study
Jeremy Speller
Director of Media Services
CASE seminar
14 May 2009

3. iPod sales
http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg

4. iPod sales
iTunes Music
Store
http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg

5. iPod sales
With the benefit of hindsight, it all seems quite
obvious. MP3 players, like Apple's iPod, in
many pockets, audio production software cheap
or free, and weblogging an established part of
the internet; all the ingredients are there for a
new boom in amateur radio.
But what to call it? Audioblogging? Podcasting?
GuerillaMedia?
iTunes Music
Store
quot;Audible revolutionquot; Ben Hammersley The Guardian 12 February 2004
http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg

6. iPod sales
Podcasting
iTunes Music
Store
http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg

7. iPod sales
Podcasting
iPods in class
iTunes Music
Store
http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg

8. Duke iPods

9. Duke’s problem

10. Duke’s problem
• Downloads awkward
– Evaluation report: http://is.gd/ytXp

11. Duke’s problem
• Downloads awkward
– Evaluation report: http://is.gd/ytXp
• Collaboration with Apple
– Project Codename Indigo

12. Duke’s problem
• Downloads awkward
– Evaluation report: http://is.gd/ytXp
• Collaboration with Apple
– Project Codename Indigo
• Pilot
– Brown, Stanford, Michigan, Missouri, Wisconsin
– Educause seminar: http://is.gd/ytWh

13. iTunes U

14. About iTunes U
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb

15. About iTunes U
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb

16. What we’re going to cover

17. What we’re going to cover
• First toes in the podcasting ocean

18. What we’re going to cover
• First toes in the podcasting ocean
• How we came to be on iTunes U

19. What we’re going to cover
• First toes in the podcasting ocean
• How we came to be on iTunes U
• VLE integration

20. What we’re going to cover
• First toes in the podcasting ocean
• How we came to be on iTunes U
• VLE integration
• Where we are now

21. What we’re going to cover
• First toes in the podcasting ocean
• How we came to be on iTunes U
• VLE integration
• Where we are now
• Future developments

22. Background

23. Background
• Globalisation policy

24. Background
• Globalisation policy
• Strong academic lead

25. Background
• Globalisation policy
• Strong academic lead
• Funding for pilot project

26. Background
• Globalisation policy
• Strong academic lead
• Funding for pilot project
• Apple Podcast Producer
– On-demand recording
– Workflow
– Automated distribution
– Cost effective

27. Pilot project

28. Pilot project
• Identify champions

29. Pilot project
• Identify champions
• Develop workflows to meet academic needs

30. Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres

31. Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
• Make portable equipment available

32. Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
• Make portable equipment available
• Provide “best-efforts” support

33. Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
• Make portable equipment available
• Provide “best-efforts” support
• Survey staff and student opinion

34. Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
• Make portable equipment available
• Provide “best-efforts” support
• Survey staff and student opinion
• 18 months starting January 2008

35. The iTunes U bombshell!

36. The iTunes U bombshell!
• Approach from Apple late 2007

37. The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008

38. The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008
• Launch June 2008

39. Why we did it

40. Why we did it
• For the glory!
– direction from above: good and bad!
– coherent with UCL’s globalisation policy

41. Why we did it
• For the glory!
– direction from above: good and bad!
– coherent with UCL’s globalisation policy
• To further innovations in teaching & learning
– strong academic leadership

42. Gathering the team

43. Gathering the team
• UCLb - legal and PM

44. Gathering the team
• UCLb - legal and PM
• Corporate Communications - “tone” and PR

45. Gathering the team
• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illustration,
Multimedia, Photography, Web Services

46. Gathering the team
• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illustration,
Multimedia, Photography, Web Services
• Information Systems - infrastructure and
authentication

47. Gathering the team
• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illustration,
Multimedia, Photography, Web Services
• Information Systems - infrastructure and
authentication
• Library - copyright and IPR

48. The most important things

49. The most important things
• Content

50. The most important things
• Content
• Content

51. The most important things
• Content
• Content
•Content

52. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to launch

53. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to launch
– Technical and legal pragmatism

54. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to launch
– Technical and legal pragmatism
– Workflow of responsibilities

55. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to launch
– Technical and legal pragmatism
– Workflow of responsibilities
– Keeping some back

56. Clear structure and layout

57. Attention to graphics

58. Attention to graphics

59. Attention to graphics

60. Attention to graphics

61. Attention to graphics

62. iTunes U in service

63. iTunes U in service
• Maintain momentum
– with no additional resource!

64. iTunes U in service
• Maintain momentum
– with no additional resource!
• Subscriptions
– around 500 - new push due soon

65. iTunes U in service
• Maintain momentum
– with no additional resource!
• Subscriptions
– around 500 - new push due soon
• Alternative methods of delivery
– RSS

66. A way in

67. iTunes U downloads per month
20000
15000
August 2008
10000
October 2008
December 2008 5000
February 2009 0
April 2009

68. iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on iTunes U

69. iTunes U private downloads per month
2200
1650
December 2008
1100
January 2009
February 2009 550
March 2009 0
April 2009

70. Web statistics

71. Where we are

72. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

73. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

74. Where we are
iTunes U
Site design
Content administration
Podcast Producer integration
Automation
RSS / Web Services
Online Media Services
Podcast Library
Podcast Producer development
Metadata standards
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

75. Where we are
Online Media Services iTunes U
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

76. Where we are
Lecture Capture
Pilot installation
Pilot testing
Podcast Producer integration
Service development
Service roll-out
Online Media Services iTunes U
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

77. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

78. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

79. Where we are Teaching & Learning Support
Sub-Committee
Online Media Programme
Board
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

80. Future developments
• Increased workflow automation
• Development of the private iTunes U site
• Media Suite
• OpenCast - opencastproject.org
• Steeple - steeple.org.uk
• Replay - replay.ethz.ch

81. Communications Developments

82. Communications Developments
• Effective and regular media production

83. Communications Developments
• Effective and regular media production
• Streaming Flash on homepage

84. Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
• Production of news shorts

85. Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
• Production of news shorts
• Front-end for media on UCL News

86. Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
• Production of news shorts
• Front-end for media on UCL News
• UCL YouTube channel

87. Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
• Production of news shorts
• Front-end for media on UCL News
• UCL YouTube channel
• Agile reaction to media opportunities

88. The final word...
contact: j.speller@ucl.ac.uk

89. The final word...
contact: j.speller@ucl.ac.uk