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Hanmer MS&L  Credentials & Capabilities  April 2010
MS&L Global Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who we are, What we do As  advisors , MS&L offers strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape,we go beyond traditional choices and beyond expectations. As  advocates , we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity  for us to be, and also create,  activists  for our clients and their ideas.  The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences,and achieve lasting business success. Advisors. Advocates. Activists .  It’s who we are, and what we do. 
Our Commitment ,[object Object],[object Object],[object Object],[object Object]
Part of a leading Global Communications Network of Companies
MS&L Group. Flagship PR & Events Network MS&L Group is the flagship global brand for public relations, corporate and financial communication, events and social media within the Publicis Groupe. Specialized teams, operating Around the globe, contribute to a single MS&L Group offering that is customized to meet client needs.
The MS&L Global Network 80+ offices, 2,500+ staff
Leaders In Key Countries
MS&L Asia Leadership Team GLENN OSAKI President of Asia, Shanghai JOSH SHAPIRO Asia Business Director & MS&L Digital Leader, Beijing YVONNE KOH Regional Account Director & Southeast Asia Head, Singapore  CINDY CHAN Regional Account Director, Hong Kong SUNIL GAUTAM Managing Director,  Hanmer MS&L India Mumbai KIMINORI TAKEUCHI Deputy Managing Director, MS&L Japan Tokyo HAKKYUN KIM Managing Director,  MS&L Korea Seoul ERIC HESS Managing Director,  MS&L Japan Tokyo ANGELA WAI HR & Operations, Hong Kong & Singapore Hong Kong JAIDEEP SHERGILL Partner & Member Leadership Team,  Hanmer MS&L India Harriet Gaywood, Shanghai Office Head,  Shanghai Carol Wang, Beijing Office Head, Beijing
Top Asia Clients  Client since 2005 Asia regional corporate reputation program and several consumer brand programs including oral and feminine care. Client since 2005  Asia regional corporate reputation program and consumer brand programs Client since 2007 Corporate and B2B programs across China, India and Singapore Client since 2004 Corporate and consumer focused programs, including social media in Japan and China Client since 2003 Regional and local market programs spanning corporate, consumer, professional in 6 countries Client since 2003 Corporate communications and consumer brand communications in China Client since 2008 Global corporate/issues program, global client support and local China programs Client since 2008 Corporate, employee, consumer and professional programs at regional and local level Client since 2005 Corporate and consumer communications in Japan and India Client since 2004 Integrated Japan market program  promoting tourism Client since 2004 Consumer brand and corporate support in Singapore and Korea Client since 2008 Corporate/B2B and trade communications in China and India The MS&L Group team across Asia has experience with more than 500 clients across all industries.  We specialize at helping multinational corporations and organizations position, promote and protect their brand and businesses in Asia’s diverse and changing cultures and marketplaces.
Asia Award Highlights MS&L Japan awarded the  2009 Global PR Lion award for Travel, Tourism & Leisure category for Yubari City, Japan Hanmer MS&L India selected as 2009 India PR agency  of the Year  by the Holmes Report MS&L Japan awarded Certificate of Excellence for Asia Pacific Healthcare Campaign of the Year in 2009 for sanofi-aventis’ Allegra Hanmer MS&L India awarded Asia Pacific Campaign of the Year for Product Brand Development in 2009 for LifeCell India MS&L China awarded Certificate of Excellence for Asia Pacific B2B Campaign of the Year in 2008 for UL China MS&L China awarded Certificate of Excellence for Asia Pacific “Best Use of Digital Communications” in 2009 for Coca-Cola China MS&L Hong Kong awarded #1 Asia Regional Non-Profit/NGO Award for Lions Clubs International regional program by The Holmes Report Hanmer MS&L India awarded #1 Asia Regional Travel & Tourism award for promoting the India Art Summit by The Holmes Report
MS&L Asia Network 15 MS&L offices and 23 affiliate network offices
Hanmer MS&L India Network Maharashtra Punjab  and Haryana Orissa Goa Madhya Pradesh Rajasthan Gujarat Chattisgarh Uttar Pradesh Bihar Jharkhand Tamil Nadu Kerala Andhra Pradesh Jammu and Kashmir Uttarakhand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hanmer MS&L Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hanmer MS&L History ,[object Object],[object Object],[object Object],[object Object]
Hanmer MS&L India Expertise Communications Shared Services Corporate/  Public Affairs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Health Care  Consumer Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative & Digital Services
Our Core areas of Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hanmer MS&L India Experience HANMER
Hanmer MS&L India Current Campaigns
LG Electronics -  A ‘Viewty’ To A Kill  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LG Electronics Media Coverage Highlights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Motors – A ‘Spark’ling Debut
General Motors Media Coverage Highlights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CNBC-TV 18 – Leading The Pack
CNBC-TV 18 Media Coverage Highlights
Sony Pictures (India) – Casino Royale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Pictures Coverage Highlights
STAR ONE Digital Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Situational Analysis Objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommendations & Solutions ,[object Object],[object Object],[object Object],Results
Social Media Presence
Pantaloons | Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Being Social – Share, Involve, Interact & Engage
[object Object],Being Social – Share, Involve, Interact & Engage
PHILIPS – A Crystal Clear Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PHILIPS Media Coverage Highlights
[object Object],[object Object],[object Object],[object Object],SITUATION ANALYSIS OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],TARGET AUDIENCE ANALYSIS ,[object Object],[object Object],BUDGET & STATEGY  The Communication program was a three dimensional approach ,[object Object],[object Object],CREATIVITY AND ORIGINALITY Exact budget figures are confidential, though it may be estimated at agency fees in the range of  INR 40,00,000 - 50,00,000  LifeCell – Possibilities well protected
The award winning strategy … EVALUATION OF SUCCESS & RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EXECUTION & TACTICS
LifeCell Media Coverage Highlights
Indian Art Summit   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What was achieved
Indian Art Summit Media Coverage Highlights
Hanmer MS&L India Team HANMER
Hanmer MS&L India Team Sunil Gautam Managing Director, Hanmer MS&L, India Mr. Sunil Gautam   is the head of Hanmer MS&L India. A chartered accountant by profession; he has to his credit setting up one of India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs.  A veteran in the field of PR; his views are sought by industry professionals both in India and worldwide.
Hanmer MS&L India Team ,[object Object],[object Object],Jaideep Shergill Partner & Member, Corporate Leadership Team  Hanmer MS&L, India
[object Object],[object Object],[object Object],[object Object],Hanmer MS&L India Team Vijay Kumar Swami Sr. Vice President,  Creative Services , Hanmer MS&L, India (Mumbai)
[object Object],[object Object],[object Object],Hanmer MS&L India Team Pankaj Desai Vice President Creative Services  Hanmer MS&L & Head, MS&L Studios India (Ahmedabad)
Hanmer MS&L India Team Onassis Vaz Vice President & Practice Head,  Financial Communications & Investor Relations,  Hanmer MS&L, India (Mumbai) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Hanmer MS&L India Team Glen Charles D’Souza   Vice President & Practice Head –Consumer Brands,  Hanmer MS&L, India (Mumbai)
Hanmer MS&L India Team ,[object Object],[object Object],[object Object],M Subramaniam   Vice President,  Hanmer MS&L, India (Bangalore)
Hanmer MS&L India Team Vipul Bondal Associate Vice President,  Hanmer MS&L, India (Mumbai) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Hanmer MS&L India Team Schubert Fernandes Associate Vice President,  Hanmer MS&L, India (Mumbai)
[object Object],[object Object],Hanmer MS&L India Team Luna Biswas Associate Vice President & Practice Head – Aviation,  Hanmer MS&L, India (Mumbai)
Hanmer MS&L India Team Atanu Dutta Associate Vice President Hanmer MS&L, India (Delhi) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Hanmer MS&L India Team Sushant Balsekar Associate Vice President  Hanmer MS&L, India (Mumbai)
[object Object],[object Object],[object Object],Hanmer MS&L India Team Shantanu Sarkar Senior Manager - Research & Insights,  Hanmer MS&L, India (Mumbai)
[object Object],[object Object],[object Object],Hanmer MS&L India Team K.Bhanuprakash   Manager  – Digital Communications  Hanmer MS&L, India (Mumbai)
Hanmer MS&L India Contact Information ,[object Object],[object Object],HANMER

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Hanmer MS&L Credentials & Capabilities Overview

  • 1. Hanmer MS&L Credentials & Capabilities April 2010
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  • 3. Who we are, What we do As advisors , MS&L offers strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape,we go beyond traditional choices and beyond expectations. As advocates , we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences,and achieve lasting business success. Advisors. Advocates. Activists . It’s who we are, and what we do. 
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  • 5. Part of a leading Global Communications Network of Companies
  • 6. MS&L Group. Flagship PR & Events Network MS&L Group is the flagship global brand for public relations, corporate and financial communication, events and social media within the Publicis Groupe. Specialized teams, operating Around the globe, contribute to a single MS&L Group offering that is customized to meet client needs.
  • 7. The MS&L Global Network 80+ offices, 2,500+ staff
  • 8. Leaders In Key Countries
  • 9. MS&L Asia Leadership Team GLENN OSAKI President of Asia, Shanghai JOSH SHAPIRO Asia Business Director & MS&L Digital Leader, Beijing YVONNE KOH Regional Account Director & Southeast Asia Head, Singapore CINDY CHAN Regional Account Director, Hong Kong SUNIL GAUTAM Managing Director, Hanmer MS&L India Mumbai KIMINORI TAKEUCHI Deputy Managing Director, MS&L Japan Tokyo HAKKYUN KIM Managing Director, MS&L Korea Seoul ERIC HESS Managing Director, MS&L Japan Tokyo ANGELA WAI HR & Operations, Hong Kong & Singapore Hong Kong JAIDEEP SHERGILL Partner & Member Leadership Team, Hanmer MS&L India Harriet Gaywood, Shanghai Office Head, Shanghai Carol Wang, Beijing Office Head, Beijing
  • 10. Top Asia Clients Client since 2005 Asia regional corporate reputation program and several consumer brand programs including oral and feminine care. Client since 2005 Asia regional corporate reputation program and consumer brand programs Client since 2007 Corporate and B2B programs across China, India and Singapore Client since 2004 Corporate and consumer focused programs, including social media in Japan and China Client since 2003 Regional and local market programs spanning corporate, consumer, professional in 6 countries Client since 2003 Corporate communications and consumer brand communications in China Client since 2008 Global corporate/issues program, global client support and local China programs Client since 2008 Corporate, employee, consumer and professional programs at regional and local level Client since 2005 Corporate and consumer communications in Japan and India Client since 2004 Integrated Japan market program promoting tourism Client since 2004 Consumer brand and corporate support in Singapore and Korea Client since 2008 Corporate/B2B and trade communications in China and India The MS&L Group team across Asia has experience with more than 500 clients across all industries. We specialize at helping multinational corporations and organizations position, promote and protect their brand and businesses in Asia’s diverse and changing cultures and marketplaces.
  • 11. Asia Award Highlights MS&L Japan awarded the 2009 Global PR Lion award for Travel, Tourism & Leisure category for Yubari City, Japan Hanmer MS&L India selected as 2009 India PR agency of the Year by the Holmes Report MS&L Japan awarded Certificate of Excellence for Asia Pacific Healthcare Campaign of the Year in 2009 for sanofi-aventis’ Allegra Hanmer MS&L India awarded Asia Pacific Campaign of the Year for Product Brand Development in 2009 for LifeCell India MS&L China awarded Certificate of Excellence for Asia Pacific B2B Campaign of the Year in 2008 for UL China MS&L China awarded Certificate of Excellence for Asia Pacific “Best Use of Digital Communications” in 2009 for Coca-Cola China MS&L Hong Kong awarded #1 Asia Regional Non-Profit/NGO Award for Lions Clubs International regional program by The Holmes Report Hanmer MS&L India awarded #1 Asia Regional Travel & Tourism award for promoting the India Art Summit by The Holmes Report
  • 12. MS&L Asia Network 15 MS&L offices and 23 affiliate network offices
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  • 19. Hanmer MS&L India Experience HANMER
  • 20. Hanmer MS&L India Current Campaigns
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  • 22. LG Electronics Media Coverage Highlights
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  • 24. General Motors Media Coverage Highlights
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  • 26. CNBC-TV 18 Media Coverage Highlights
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  • 41. Indian Art Summit Media Coverage Highlights
  • 42. Hanmer MS&L India Team HANMER
  • 43. Hanmer MS&L India Team Sunil Gautam Managing Director, Hanmer MS&L, India Mr. Sunil Gautam is the head of Hanmer MS&L India. A chartered accountant by profession; he has to his credit setting up one of India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs. A veteran in the field of PR; his views are sought by industry professionals both in India and worldwide.
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