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Social Media Technicity. Affordances, Politics and Digital Methods.

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Janna Joceli Omena
Janna Joceli Omena

This document summarizes Janna Joceli C. de Omena's presentation on social media technicity. It discusses social media platforms intervening in and governing sociality by mediating living and nonliving processes. It also examines application programming interfaces, algorithms, and research strategies for social media, including a case study of Brazilians' protests in 2016. The presentation defines social media technicity and discusses its infrastructure, affordances, limitations, and analytical capacities.

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SOCIAL MEDIA TECHNICITY Affordances, Politics and Digital Methods Janna Joceli C. de Omena @jannajoceli / thesocialpla0orms.wordpress.com Digital Media Doctoral Symposium – Future Places 2016, UPTEC/PINC.
Omena, 2016. Social Media Technicity Social Media Technicity “to give technology a new ontological status and, hence, a new role in knowledge and existence” (Hoel & Van Der Tuin 2013) “the current apparatus of control” (Galloway, 2004) Social Media Platforms » Intervene (Gillespie, 2010) » Govern (Bucher, 2012; 2013; Galloway, 2004) » Shape Sociality (van Dijck, 2013) Mediate “living and nonlinving processes” (Massumi, 2009; Simondon, 2009) “an appreciation of technical forms and functions” (Rieder et al, 2015)
Omena, 2016. Social Media Technicity Social Media Technicity API Algorithms Research strategies
Omena, 2016. Social Media Technicity Application Programming Interface Social Media APIs: What to Look for? History Understanding the philosophy and policy Identifying new products built + purchased by the platform Common practices Management of connections Users practices Functions Call frequency governance How far back in time data is made accessible? Content moderation Methodological issues Data detail + Platform changes + Data reliability Quality and representativeness of a sample What type of data it is possible to collect? How about lurkers? Legal and Ethical issues Informed consent x Anonymization Default policy
Omena, 2016. Social Media Technicity 2009 Netvizz 2013 First time I used this app Using Netvizz to access Facebook data: Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] 2014 Using Netvizz to access Facebook data: Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] Using Netvizz to access Facebook data: 2015 : Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] 2016 New Limits on the last posts retrieved + Facebook new Cookies Policy API - History
API – Common Practices Omena, 2016. Social Media Technicity
API – Methodological Issues Omena, 2016. Social Media Technicity Case Study: Brazilians’ Protests in March 2016 Popular Hashtags = A sample dataset [hours/days] Unpopular Hashtags = Complete dataset [Months/years] The Search API returns the last 3,200 tweets at most [with a limit of 180 requests every 15 minutes] Results of “relevance” meaning
Omena, 2016. Social Media Technicity API – Legal Issues
Omena, 2016. Social Media Technicity Social Media Technicity Definition Infrastructure Affordances, Limitations, and Analytical Capacities
SOCIAL MEDIA TECHNICITY Affordances, Politics and Digital Methods Janna Joceli C. de Omena PhD student in Digital Media at UT Aus>n I Portugal @jannajoceli / thesocialpla0orms.wordpress.com Advisor: Jorge Martins Rosa Digital Media Doctoral Symposium – Future Places 2016, UPTEC/PINC. Porto, Portugal.

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Social Media Technicity. Affordances, Politics and Digital Methods.

  • 1. SOCIAL MEDIA TECHNICITY Affordances, Politics and Digital Methods Janna Joceli C. de Omena @jannajoceli / thesocialpla0orms.wordpress.com Digital Media Doctoral Symposium – Future Places 2016, UPTEC/PINC.
  • 2. Omena, 2016. Social Media Technicity Social Media Technicity “to give technology a new ontological status and, hence, a new role in knowledge and existence” (Hoel & Van Der Tuin 2013) “the current apparatus of control” (Galloway, 2004) Social Media Platforms » Intervene (Gillespie, 2010) » Govern (Bucher, 2012; 2013; Galloway, 2004) » Shape Sociality (van Dijck, 2013) Mediate “living and nonlinving processes” (Massumi, 2009; Simondon, 2009) “an appreciation of technical forms and functions” (Rieder et al, 2015)
  • 3. Omena, 2016. Social Media Technicity Social Media Technicity API Algorithms Research strategies
  • 4. Omena, 2016. Social Media Technicity Application Programming Interface Social Media APIs: What to Look for? History Understanding the philosophy and policy Identifying new products built + purchased by the platform Common practices Management of connections Users practices Functions Call frequency governance How far back in time data is made accessible? Content moderation Methodological issues Data detail + Platform changes + Data reliability Quality and representativeness of a sample What type of data it is possible to collect? How about lurkers? Legal and Ethical issues Informed consent x Anonymization Default policy
  • 5. Omena, 2016. Social Media Technicity 2009 Netvizz 2013 First time I used this app Using Netvizz to access Facebook data: Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] 2014 Using Netvizz to access Facebook data: Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] Using Netvizz to access Facebook data: 2015 : Personal Networks [Friendship Connection + Like Network] Groups [Open or Private] [Friendship Connection + Interactions] Pages [Posts by page or Posts by page and user] [Page like Network – depth 1 and 2] 2016 New Limits on the last posts retrieved + Facebook new Cookies Policy API - History
  • 6. API – Common Practices Omena, 2016. Social Media Technicity
  • 7. API – Methodological Issues Omena, 2016. Social Media Technicity Case Study: Brazilians’ Protests in March 2016 Popular Hashtags = A sample dataset [hours/days] Unpopular Hashtags = Complete dataset [Months/years] The Search API returns the last 3,200 tweets at most [with a limit of 180 requests every 15 minutes] Results of “relevance” meaning
  • 8. Omena, 2016. Social Media Technicity API – Legal Issues
  • 9. Omena, 2016. Social Media Technicity Social Media Technicity Definition Infrastructure Affordances, Limitations, and Analytical Capacities
  • 10. SOCIAL MEDIA TECHNICITY Affordances, Politics and Digital Methods Janna Joceli C. de Omena PhD student in Digital Media at UT Aus>n I Portugal @jannajoceli / thesocialpla0orms.wordpress.com Advisor: Jorge Martins Rosa Digital Media Doctoral Symposium – Future Places 2016, UPTEC/PINC. Porto, Portugal.