The needs of the media industry in regards to web presence are fairly standard. They want great look and feel along with excellent functionality. Digital content creation and management, along with monetization are some important and focused activities of a media company online. Media industry CMS needs range from using event calendars to integrating with social media, as well as leveraging polls, surveys, video and contest promotions, video shows, live telecasts, photo galleries, online payment integration, and other consumer interaction features. All of this is handled extremely well by Drupal, although it’s not the only CMS available. However, Drupal seems to be the top choice of web development teams all around the world when it comes to working with the media industry.

1. Managing media industry websites the Drupal way
The needs of the media industry in regards to web presence are fairly standard. They
want great look and feel along with excellent functionality. Digital content creation and
management, along with monetization are some important and focused activities of a
media company online.
Media industry CMS needs range from using event calendars to integrating with social
media, as well as leveraging polls, surveys, video and contest promotions, video shows,
live telecasts, photo galleries, online payment integration, and other consumer
interaction features. All of this is handled extremely well by Drupal, although it’s not the
only CMS available. However, Drupal seems to be the top choice of web development
teams all around the world when it comes to working with the media industry.
What works in Drupal’s favor is that many large and mid-sized media companies
currently use it for their web needs, and it has gained a lot of momentum in the
publishing and media world. Drupal also has a long, successful track record of adapting
to the specific needs of the publishing industry. Some of the advantages that I can think
of include:
1. Quick prototyping of websites
2. Availability of modules specific to media industry
3. Social media integration facilities
4. Availability of 3rd party community developed modules specific to the media industry
5. Highly scalable and can be deployed in any network architecture, allowing millions
of users to access the website
To support my case, here are some high profile names in the media industry that use
Drupal: InfoWorld, Grammy, Radio Netherlands Worldwide, Australian Broadcasting
Company, CNN, BBC, Reuters, Onion, NowPublic, TeamSugar, Fox Searchlight, and
many more.
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