2. Hi!
I’m Bernat Farrero
I work at Camaloon, the place where people create and
order their custom products
At Itnig, I join entrepreneurs in their hunt for a business
model
6. we reinvent wheels
and by doing so, sometimes...
We find out different ways to solve problems,
new forms of value, new markets, new tools
and that is our biggest competitive
advantage
The 12 monkeys paradox
7. Our lever of success is the framework we
set for
experimentation
the scientific method
11. Startups need
crossfunctional thinking.
People working on features
or campaigns
must see and understand
the big picture
Set clear specific measurable goals for every task
experiment and understand results, if you don’t... it’s waste
All goals are ultimately business goals... otherwise they are
waste
To prevent waste, everyone should define and track a
set of metrics for each experiment / task
17. Man, you better work on
Revenue
• Lead Generation, new users, optimize CAC
• Improve Conversion Rate, reduce TTP
• Increase Average Purchase Value (UP-Sell,
CROSS-Sell)
• Improve Retention, repeated purchases, better
LTV
• Improve Virality coefficient, or reach
18. Global business metrics
(5-10)
Revenue CAC Transactions Average Purchase Value
General Conversion Rate LTV Time To Purchase
Uniques Churn Virality Coef
Experiment-based metrics
(1-5)
Specific Conversion RateFunnel Analysis Clicks
Cohort Analysis Page bounce rate CPA
Time from event to
CTR CPC
another
Number of times something
happen
20. A useful tool: Kissmetrics
Action in our site
We send an i.e. Product
added to the cart
snippet EVENT
&
cookie
It might include
i.e. Quantity
properties
KM stores it Metrics | Reports
All events are tight to each People
21. Metrics
Dashboar
Properties and Segments
Transactions