1. DELHI SCHOOL OF MANAGEMENT DELHI TECHNOLOGICAL UNIVERSITY Submitted By: Ishaan Sharma 67/MBA Shekhar Raiwani 50/MBA Sumit Chaher 55/MBA Vaibhav Seth 62/MBA Vineet Makhija 60/MBA Submitted to : Dr. P.K. Gupta Case: Ethics Subject: Marketing Management Date: 4-Dec-2009 Class: I st Sem MBA
2. CONTENTS Serial No. Topic Page No. 1. Case Overview 3 2. Analysis of Case 7 3. Questions & Answers 11 4. Conclusion 17
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10. T’S RELATION WITH ABC CO. ABC Company Mr. A Mr. C Mr. B Purchase Sales &Mktg. Dept. Dept. Customers Circular : to buy product M Notice: not to give gifts to purchase Dept. Mr. T