1. INTRODUCTION
TO WEGO
PRESENTED BY / IAN MACARIOLA
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2. IN A NUTSHELL
Wego helps users
SEARCH for their travel
needs, so they can just
CHOOSE what they
want, and BOOK with
hundreds of
Travel Partners.
At Wego our goals are simple
Provide“ready to buy”leads to travel partners
Reach a targeted audience with disposable income
Deliver rich and convenient search experience for travelers
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3. INTRODUCTION
Founded in 2005
by former executives from IHG, Yahoo!, Priceline and ZUJI
Hundreds of travel providers have signed commercial agreements with us.
• Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates,
Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas .
• Leading hotel chains such as IHG, Starwood, Marriott,
Accor, Carlson and Pan Pacific .
• Leading OTA’s and aggregators such as Expedia, ZUJI,
HotelClub and Priceline .
Distribution agreements including major portals.
• Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik
Travel, ViaSingapore, FlyKLIA, etc
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4. DISTRIBUTION CHANNELS
“Powered by Wego.com”
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5. WEGO TRAFFIC
OVERVIEW
PAGE VIEWS 13 MILLION/MONTH
VISITORS 4.5 MILLION
TIME ON SITE 5 MINUTES
PAGES PER VISIT 3 PAGES
Country Visitors
Indonesia 490,000
India 330,000
Australia 300,000
Singapore 240,000
Morocco 230,000
United States 170,000
China 153,000
Philippines 151,000
Malaysia 150,000
South Korea 130,000
as of August 2012
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6. GLOBAL COVERAGE
40 local sites 30 languages
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7. THE RIGHT PARTNER FOR YOU!
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
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8. B2B PROPOSITION
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9. QUALIFIED, INCREMENTAL LEADS
We donot sell travel
We deliver Qualified, Incremental leads
to travel partners who sell travel
Compare
Hand-Off
Search Compare
Click Deep Linked
Select Origin Multiple
Select the Into Provider
and Prices and
Best Site for
Destination Providers for
Booking
Each Flight
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10. B2C PROPOSITION
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11. FANTASTIC BREADTH & DEPTH OF CONTENT
Hundreds of travel partners (and counting)...
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12. FAST, SIMPLE, POWERFUL
Localized Sites,
Local Content
Rates in local currency, local
languages, local trends and
preferences
Hotels Popular Search
Users from different
countries have
preferences
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13. FAST, SIMPLE, POWERFUL
True Comparison Search
Many direct providers + OTAs
Greater choice vs. OTA partner
AJAX Sorting & Filtering Tools
User chooses what is important
Easy-to-Use, Intuitive Tools
Next-Gen Hotel Reviews
Breadth + Relevance + Simplicity
Metasearch + Semantic Analysis
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14. MEDIA OPPORTUNITIES
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15. STANDARD BANNERS
Leaderboard
(728x90)
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16. STANDARD BANNERS
Skyscraper
(160x600)
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17. STANDARD BANNERS
Medium Rectangle
(300x250)
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18. INTERACTIVE, DYNAMIC BANNERS
Flights Spotlight
Leaderboard
(728x90)
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19. INTERACTIVE, DYNAMIC BANNERS
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20. IN-BANNER VIDEO
In-Banner Video
Medium Rectangle
(300x250)
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21. PREMIUM CATFISH
Catfish
(990x90)
Samples
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22. SPONSORED DEALS
aka, Featured Deals
Syndicated across
Distribution Channels
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23. BANNER - WEEKLY NEWSLETTER
580 x 200
Premium space on the newsletter 468 x 60
Requires custom graphic to suit campaign needs Standard IAB banner ad size
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24. DEDICATED MAILERS
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25. ONLINE CONTESTS
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SUCCESS IN DRIVING:
Subscriber acquisition, user engagement and brand awareness
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26. PARTNERSHIPS
Dedicated travel microsite
• In partnership with Wego.com
• Branded microsite for the sponsor
• Exclusive travel contents
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27. PARTNERSHIPS
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28. ADVERTISERS WITH WEGO
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29. ADVERTISING OVERVIEW
Media Mechanism Message Creative Pricing
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Brand/
Direct Response HTML Fixed
Newsletter Promo
Premium Listings Direct Response Promotional Text Subscription
Display Branding / Brand/
Image or Flash CPM
(728x90, 300x250,160x600) Direct Response Promo
Flight Spotlight & Branding / Brand/
Image + Text Tenancy
Catfish Direct Response Promo
Branding / Brand/
Sponsorship Custom Tenancy
Direct Response Promo
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30. WHY WEGO?
Better and Faster Wego
40 Local Sites, 30 Languages
Growing Users and Traffic
New Product Features
Reach of Distribution Channels
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31. THANK YOU
PRESENTED BY / IAN MACARIOLA
MEDIA SALES MANAGER
EMAIL: ian@wego.com
MOB: +65 8518 9944
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